Google Multiple Customer Management (MCM) is a special tool by Google to help publishers gain access to Google AdX demand with the support of a
Let’s agree: Displaying ads is one of the easiest ways to monetize your content, either on websites or mobile. As a publisher, you need to
As a publisher, it’s a high chance that you have already come across or been using Google Ad Manager (GAM) or Google Ad Manager 360
Like mobile apps and games, monetization is the primary destination for Publishers. Make their websites work for them, and bring dinner to the table. There
In today’s digital advertising ecosystem, various programmatic buying techniques can be used to reach a target audience. In which there are three most common models:
CPM, or cost per mile (or cost per thousand impressions), is an important factor when it comes to running an effective advertising campaign. It measures
Google AdMob is a pivotal element in the Google Ad ecosystem. Whereas AdSense is for website monetization, AdMob is explicitly intended for mobile apps. The
New into Programmatic Advertising? In at the deep end? You are jumping into a space where the technical terms may get puzzling for everyone at
