Google AdMob is a pivotal element in the Google Ad ecosystem. Whereas AdSense is for website monetization, AdMob is explicitly intended for mobile apps. The platform is one of the most loved ad platforms by mobile app and game developers. To understand why it is so favored in the in-app advertising world, keep reading and […]
Let’s acknowledge the undeniable significance of video advertising in the expansion strategies of modern businesses. Recent research predicts a substantial surge in video advertising expenses, projecting an impressive climb from $176.6 billion in 2023 to an estimated $229.8 billion by 2027. In the pursuit of boosting revenue, many advertisers are turning to programmatic video advertising […]
As a publisher, it’s a high chance that you have already come across or been using Google Ad Manager (GAM) or Google Ad Manager 360 (GAM 360) before. But have you ever wondered what are the differences between GAM vs GAM 360 when they all belong to Google and devote to ad management activity? Let’s […]