New into Programmatic Advertising? In at the deep end? You are jumping into a space where the technical terms may get puzzling for everyone at first. Therefore, if you want to make the most out of Programmatic Buying as it is such a powerful tool for every digital marketer, make sure you bookmark this and […]
As a publisher, it’s a high chance that you have already come across or been using Google Ad Manager (GAM) or Google Ad Manager 360 (GAM 360) before. But have you ever wondered what are the differences between GAM vs GAM 360 when they all belong to Google and devote to ad management activity? Let’s […]
Like mobile apps and games, monetization is the primary destination for Publishers. Make their websites work for them, and bring dinner to the table. There are many ways ones can use to monetize their websites, namely affiliate marketing, subscriptions, e-selling, and sponsored content… So if your website has been creating thousands of thousands, millions of […]