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We’re more than thrilled to announce this: Premium Ads is now officially a GCPP Apps Specialist. This specialist track not only opens up a new chapter of GCPP opportunities between Premium Ads and Google in app business but also unlocks exclusive solutions for our publisher partners. What is GCPP Apps Specialist Track? Google Certified Publishing […]
Let’s acknowledge the undeniable significance of video advertising in the expansion strategies of modern businesses. Recent research predicts a substantial surge in video advertising expenses, projecting an impressive climb from $176.6 billion in 2023 to an estimated $229.8 billion by 2027. In the pursuit of boosting revenue, many advertisers are turning to programmatic video advertising […]
During a period of holiday seasons where fierce competition happens everywhere, leveraging high-quality creatives on mobile apps can serve as the distinguishing factor for your campaigns. The holiday season’s success is predicated on a robust base of perennial campaigns complemented by strategically designed promotions tailored to engage your specific audience. The seasoned experts at Liftoff […]
Monetizing your mobile ad means relying on a mediation platform to exploit multiple ad networks simultaneously. While there are a variety of mediation platforms available, let’s take a look into mediation from Google Ad Manager to see how it’s an excellent option to monetize your mobile apps. What is ad mediation? Ad mediation is a […]
Turning an asset of intelligence into money is not a piece of cake. The whole process of mobile game monetization is the same. Monetization is the key to not only bringing you the source of income you need, but it’s also can be a tool to increase your user engagement if implemented right. Ad monetization […]
Google Multiple Customer Management (MCM) is a special tool by Google to help publishers gain access to Google AdX demand with the support of a Google MCM partner. Working with a Google MCM can be a powerful weapon to maximize your ad revenue exponentially, as long as you choose the right Google MCM partner to […]
Let’s agree: Displaying ads is one of the easiest ways to monetize your content, either on websites or mobile. As a publisher, you need to work with as many advertisers as possible to improve ad fill rate; this is where ad network comes into play. Let’s go through everything you need about ad networks in […]
The mobile game industry is getting more fierce every day, challenging game developers to cost-effectively grow and efficiently monetize their games. With that goal, Unity has analyzed various games and ads metrics to summarize the key benchmarks and insights that help game studios achieve efficiency in their monetization and UA strategy. In this article, we […]
As a publisher, it’s a high chance that you have already come across or been using Google Ad Manager (GAM) or Google Ad Manager 360 (GAM 360) before. But have you ever wondered what are the differences between GAM vs GAM 360 when they all belong to Google and devote to ad management activity? Let’s […]
Beginning January 16, 2024, publishers and developers using Google publisher products will be required to use a Google certified Consent Management Platform (CMP) that integrates with the Transparency and Consent Framework (TCF) when serving ads to the EEA and UK. Google’s new consent management requirements What is a Consent Management Platform Consent Management Platform (CMP) […]
How do game/app companies make money? Either by selling their products or by monetization. Developing games/apps undeniably will cost money, and app monetization is a stage where you can start profiting from what you have spent. Other than having users love the products, revenue from app monetization is also a motivation for game developers. […]
Ad mediation is one of the most helpful tools for Publishers to increase ad fill rates and eCPMs while managing their ad network partners all in one platform. It is something we have always wanted to share: what’s about it, how ad mediations help increase your income, and tips on how to utilize the technology. […]
There’s the common headache when earning advertising revenue through AdMob, that is ad limits. Many mobile app developers find it hard to resolve the problem on their own, but it is not impossible. By gathering information through researching and experience, we give you our detailed steps to fix your AdMob ad limits below. If […]
In-app advertising has been one of the most popular models of mobile game and app monetization. To excel in IAA and make the most out of your mobile game, one thing that can make or break is your ad placement strategy. Setting up a good ad placement strategy is to ensure your ads are visible […]
Like mobile apps and games, monetization is the primary destination for Publishers. Make their websites work for them, and bring dinner to the table. There are many ways ones can use to monetize their websites, namely affiliate marketing, subscriptions, e-selling, and sponsored content… So if your website has been creating thousands of thousands, millions of […]
CPM, or cost per mile (or cost per thousand impressions), is an important factor when it comes to running an effective advertising campaign. It measures how much an advertiser pays for every 1,000 impressions their ad receives. With that in mind, it’s essential for Publishers to understand what CPM is and how to increase it. […]
Google AdMob is a pivotal element in the Google Ad ecosystem. Whereas AdSense is for website monetization, AdMob is explicitly intended for mobile apps. The platform is one of the most loved ad platforms by mobile app and game developers. To understand why it is so favored in the in-app advertising world, keep reading and […]
Heading towards 2023 with a wide-opened door of opportunities and a great news that the world will reach 3.7 billion mobile players this year according to Newzoo. So in welcoming a large population, keep reading to see what mobile game monetization strategies, game categories should developers wheel towards in 2023. AI-powered games Artificial intelligence […]
New into Programmatic Advertising? In at the deep end? You are jumping into a space where the technical terms may get puzzling for everyone at first. Therefore, if you want to make the most out of Programmatic Buying as it is such a powerful tool for every digital marketer, make sure you bookmark this and […]
PremiumAds Publishers’ Top Choices Compile an effective price rule Once the integration is implemented, PremiumAds will contact you to ask for fundamental data for ad unit creation. Here you can easily set your floor price requirements with us, which will be our guideline to optimise & monetise your inventories at best
What is PremiumAds MCM? Premium monetization features in Ad Manager such as Ad Exchange and Open Bidding are available only by invite, and typically, Google limits access to large publishers. However, with Google MCM (Multiple Customer Management) program, publishers can still benefit from these exclusive features by getting their ad inventory managed by one of […]