Our
Blog
Explore expert insights, actionable strategies, and creative inspiration to supercharge your advertising campaigns and mobile app growth with PremiumAds.
Google Announces New CMP Requirements for Publishers Serving Ads in the EEA and UK
Beginning January 16, 2024, publishers and developers using Google publisher products will be required to use a Google certified Consent Management Platform (CMP) that integrates with the Transparency and Consent Framework (TCF) when serving ads to the EEA and UK. Google’s new consent management requirements What is a Consent Management Platform Consent Management Platform (CMP) […]