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Google Announces New CMP Requirements for Publishers Serving Ads in the EEA and UK

Beginning January 16, 2024, publishers and developers using Google publisher products will be required to use a Google certified Consent Management Platform (CMP) that integrates with the Transparency and Consent Framework (TCF) when serving ads to the EEA and UK. Google’s new consent management requirements  What is a Consent Management Platform  Consent Management Platform (CMP) […]