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During a period of holiday seasons where fierce competition happens everywhere, leveraging high-quality creatives on mobile apps can serve as the distinguishing factor for your campaigns. The holiday season’s success is predicated on a robust base of perennial campaigns complemented by strategically designed promotions tailored to engage your specific audience. The seasoned experts at Liftoff […]
Monetizing your mobile ad means relying on a mediation platform to exploit multiple ad networks simultaneously. While there are a variety of mediation platforms available, let’s take a look into mediation from Google Ad Manager to see how it’s an excellent option to monetize your mobile apps. What is ad mediation? Ad mediation is a […]
Turning an asset of intelligence into money is not a piece of cake. The whole process of mobile game monetization is the same. Monetization is the key to not only bringing you the source of income you need, but it’s also can be a tool to increase your user engagement if implemented right. Ad monetization […]
The mobile game industry is getting more fierce every day, challenging game developers to cost-effectively grow and efficiently monetize their games. With that goal, Unity has analyzed various games and ads metrics to summarize the key benchmarks and insights that help game studios achieve efficiency in their monetization and UA strategy. In this article, we […]
How do game/app companies make money? Either by selling their products or by monetization. Developing games/apps undeniably will cost money, and app monetization is a stage where you can start profiting from what you have spent. Other than having users love the products, revenue from app monetization is also a motivation for game developers. […]
Ad mediation is one of the most helpful tools for Publishers to increase ad fill rates and eCPMs while managing their ad network partners all in one platform. It is something we have always wanted to share: what’s about it, how ad mediations help increase your income, and tips on how to utilize the technology. […]
In-app advertising has been one of the most popular models of mobile game and app monetization. To excel in IAA and make the most out of your mobile game, one thing that can make or break is your ad placement strategy. Setting up a good ad placement strategy is to ensure your ads are visible […]
Heading towards 2023 with a wide-opened door of opportunities and a great news that the world will reach 3.7 billion mobile players this year according to Newzoo. So in welcoming a large population, keep reading to see what mobile game monetization strategies, game categories should developers wheel towards in 2023. AI-powered games Artificial intelligence […]