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Let’s acknowledge the undeniable significance of video advertising in the expansion strategies of modern businesses. Recent research predicts a substantial surge in video advertising expenses, projecting an impressive climb from $176.6 billion in 2023 to an estimated $229.8 billion by 2027. In the pursuit of boosting revenue, many advertisers are turning to programmatic video advertising […]
Google Multiple Customer Management (MCM) is a special tool by Google to help publishers gain access to Google AdX demand with the support of a Google MCM partner. Working with a Google MCM can be a powerful weapon to maximize your ad revenue exponentially, as long as you choose the right Google MCM partner to […]
Let’s agree: Displaying ads is one of the easiest ways to monetize your content, either on websites or mobile. As a publisher, you need to work with as many advertisers as possible to improve ad fill rate; this is where ad network comes into play. Let’s go through everything you need about ad networks in […]
As a publisher, it’s a high chance that you have already come across or been using Google Ad Manager (GAM) or Google Ad Manager 360 (GAM 360) before. But have you ever wondered what are the differences between GAM vs GAM 360 when they all belong to Google and devote to ad management activity? Let’s […]
Like mobile apps and games, monetization is the primary destination for Publishers. Make their websites work for them, and bring dinner to the table. There are many ways ones can use to monetize their websites, namely affiliate marketing, subscriptions, e-selling, and sponsored content… So if your website has been creating thousands of thousands, millions of […]
CPM, or cost per mile (or cost per thousand impressions), is an important factor when it comes to running an effective advertising campaign. It measures how much an advertiser pays for every 1,000 impressions their ad receives. With that in mind, it’s essential for Publishers to understand what CPM is and how to increase it. […]
Google AdMob is a pivotal element in the Google Ad ecosystem. Whereas AdSense is for website monetization, AdMob is explicitly intended for mobile apps. The platform is one of the most loved ad platforms by mobile app and game developers. To understand why it is so favored in the in-app advertising world, keep reading and […]
New into Programmatic Advertising? In at the deep end? You are jumping into a space where the technical terms may get puzzling for everyone at first. Therefore, if you want to make the most out of Programmatic Buying as it is such a powerful tool for every digital marketer, make sure you bookmark this and […]