Let’s acknowledge the undeniable significance of video advertising in the expansion strategies of modern businesses. Recent research predicts a substantial surge in video advertising expenses, projecting an impressive climb from $176.6 billion in 2023 to an estimated $229.8 billion by 2027. In the pursuit of boosting revenue, many advertisers are turning to programmatic video advertising […]
CPM, or cost per mile (or cost per thousand impressions), is an important factor when it comes to running an effective advertising campaign. It measures how much an advertiser pays for every 1,000 impressions their ad receives. With that in mind, it’s essential for Publishers to understand what CPM is and how to increase it. […]
Like mobile apps and games, monetization is the primary destination for Publishers. Make their websites work for them, and bring dinner to the table. There are many ways ones can use to monetize their websites, namely affiliate marketing, subscriptions, e-selling, and sponsored content… So if your website has been creating thousands of thousands, millions of […]