CPM, or cost per mile (or cost per thousand impressions), is an important factor when it comes to running an effective advertising campaign. It measures how much an advertiser pays for every 1,000 impressions their ad receives. With that in mind, it’s essential for Publishers to understand what CPM is and how to increase it. […]
Like mobile apps and games, monetization is the primary destination for Publishers. Make their websites work for them, and bring dinner to the table. There are many ways ones can use to monetize their websites, namely affiliate marketing, subscriptions, e-selling, and sponsored content… So if your website has been creating thousands of thousands, millions of […]
Let’s agree: Displaying ads is one of the easiest ways to monetize your content, either on websites or mobile. As a publisher, you need to work with as many advertisers as possible to improve ad fill rate; this is where ad network comes into play. Let’s go through everything you need about ad networks in […]