{"id":78034,"date":"2023-10-10T02:53:41","date_gmt":"2023-10-10T09:53:41","guid":{"rendered":"https:\/\/premiumads.net\/?p=78034"},"modified":"2023-11-10T02:56:51","modified_gmt":"2023-11-10T09:56:51","slug":"gam-mediation","status":"publish","type":"post","link":"https:\/\/premiumads.net\/blog\/gam-mediation\/","title":{"rendered":"The Ultimate Guide to Google Ad Manager Mediation 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Monetizing your mobile ad means relying on a mediation platform to exploit multiple ad networks simultaneously. While there are a variety of mediation platforms available, let\u2019s take a look into mediation from Google Ad Manager to see how it\u2019s an excellent option to monetize your mobile apps.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-675c8d3b228c5\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #282828;color:#282828\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282828;color:#282828\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-675c8d3b228c5\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/premiumads.net\/blog\/gam-mediation\/#What_is_ad_mediation\" title=\"What is ad mediation?\u00a0\">What is ad mediation?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/premiumads.net\/blog\/gam-mediation\/#What_is_Google_Ad_Manager_Mediation\" title=\"What is Google Ad Manager Mediation?\">What is Google Ad Manager Mediation?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/premiumads.net\/blog\/gam-mediation\/#How_does_GAM_mediation_work\" title=\"How does GAM mediation work?\u00a0\">How does GAM mediation work?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/premiumads.net\/blog\/gam-mediation\/#Key_capabilities_of_Google_Mobile_Ads_SDK_for_Ad_Manager\" title=\"Key capabilities of Google Mobile Ads SDK for Ad Manager\">Key capabilities of Google Mobile Ads SDK for Ad Manager<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/premiumads.net\/blog\/gam-mediation\/#Get_started_with_GAM_mediation\" title=\"Get started with GAM mediation\">Get started with GAM mediation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/premiumads.net\/blog\/gam-mediation\/#GAM_Mediation_vs_App_Lovin_MAX_vs_Unity_LevelPlay\" title=\"GAM Mediation vs. App Lovin MAX vs. Unity LevelPlay\">GAM Mediation vs. App Lovin MAX vs. Unity LevelPlay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/premiumads.net\/blog\/gam-mediation\/#Leverage_your_mobile_ad_revenue_with_GAM_mediation\" title=\"Leverage your mobile ad revenue with GAM mediation\u00a0\u00a0\">Leverage your mobile ad revenue with GAM mediation\u00a0\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_ad_mediation\"><\/span><b>What is ad mediation?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ad mediation is a mobile monetization tool that supports publishers in managing multiple ad networks with only one single SDK. Without an ad mediation platform, publishers have to manage each ad network through individual SDKs and platforms.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-78037 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/11\/mediation.png\" alt=\"mobile mediation\" width=\"512\" height=\"279\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/11\/mediation.png 512w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/11\/mediation-300x163.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ad mediation platforms streamline reporting and optimization of all ad networks in one centralized place. Also, as various ad networks bid against each other to win an impression, publishers can sell more inventory and increase fill rates, thus effectively increasing eCPMs.<\/span><\/p>\n<p><b>&gt;&gt; Read More: <\/b><a href=\"https:\/\/premiumads.net\/blog\/ad-mediation-every-publishers-guide\/\"><b>Ad Mediation \u2013 Every Publisher\u2019s Guide<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ad mediation platforms often utilize two main ways to help publishers maximize fill rates and increase ad revenue: waterfall bidding and header auction, or real-time bidding.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-78038 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/11\/waterfall-vs-header-bidding.png\" alt=\"waterfall vs header bidding\" width=\"512\" height=\"318\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/11\/waterfall-vs-header-bidding.png 512w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/11\/waterfall-vs-header-bidding-300x186.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Source: AppsFlyer<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Relying on an ad mediation platform is obviously the best choice for mobile developers to amplify their ad revenue. Many popular ad mediation platforms featured a wide range of bidding options, reporting features, and integrations, such as Unity LevelPlay or AppLovin Max.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So why do we need to care about Ad Manager Mediation specifically? The answer is simple: because it\u2019s ready to use and easy to set up within Google Ad Manager. So for those who already manage their ad activity on GAM, there\u2019s no need to integrate a third-party mediation platform.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>&gt;&gt; Read More: <\/b><a href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/\"><b>GAM vs GAM 360<\/b><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Ad_Manager_Mediation\"><\/span><b>What is Google Ad Manager Mediation?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ad Manager (GAM) uses the Google Mobile Ads (GMA) SDK to help you monetize your Android or iOS mobile apps with ads. This GMA SDK mediation is free and can be utilized for both GAM and Google AdMob.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_does_GAM_mediation_work\"><\/span><b>How does GAM mediation work?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Similar to other ad mediation platforms, GAM increases your mobile app revenue by calling a series of third-party ad networks to fill an ad request ordered by expected yield. A mediation request will be passed from one ad network to another, so if one ad network does not serve the request, the next ad network in sequence will gain a chance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For each mediation request from mobile apps, Ad Manager uses <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/7390828\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">yield groups<\/span><\/a><span style=\"font-weight: 400;\"> targeting to define eligible ad networks to compete. After that, it will create a list or chain of ad networks qualified to receive that mediation request in sequence.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_capabilities_of_Google_Mobile_Ads_SDK_for_Ad_Manager\"><\/span><b>Key capabilities of Google Mobile Ads SDK for Ad Manager<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Earn more from your mobile app<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Scale your advertising revenue with multiple ad networks ready to bid for your inventory. Mediation simplifies your ad operations and adjusts the positions of other ad networks in your mediation stack.\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Scale fast<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hitting global audiences and monetizing your users with ease by showing ads for players in more than 200 markets.\u00a0 \u00a0 <\/span><b>\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance user experience\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Leverage your in-app advertising experience with multiple ad formats available: banner, interstitial, video, or native ads, which are seamlessly added to platform native UI components.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_started_with_GAM_mediation\"><\/span><b>Get started with GAM mediation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019re only two steps to integrate your mobile app with GMA SDK mediation:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Step 1: Set up your mobile app<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Install the <\/span><a href=\"https:\/\/developers.google.com\/ad-manager\/mobile-ads-sdk\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Mobile Ads SDK<\/span><\/a><span style=\"font-weight: 400;\"> in the mobile app<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement ad network adapters to connect your app with each third-party network used for mediation.\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#8211; Step 2: Set up inventory in Ad Manager<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To activate yield groups and mediation, link the <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/188529\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Ad Exchange for mobile apps account<\/span><\/a><span style=\"font-weight: 400;\"> to your Ad Manager network and mark it as \u201cdefault for dynamic allocation.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To do that, you\u2019re required to have an Ad Exchange account. If you haven\u2019t yet qualified for a Google Ad Exchange account, just message us, and we will take care of the rest. Premium Ads is a Google Certified Publishing Partner with 7+ years of experience in the advertising industry.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/premiumads.net\/contact\/\"><b>Set Up GAM Mediation Today<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once you rely on a <\/span><a href=\"https:\/\/premiumads.net\/blog\/what-is-premiumads-mcm\/\"><span style=\"font-weight: 400;\">Google MCM<\/span><\/a><span style=\"font-weight: 400;\"> like Premium Ads, our devoted team will help you set up and optimize your campaign for the best results. Still, if you already have an Ad Exchange account and want to rely on your in-house ad optimization team, there\u2019re some best practices for maximizing GMA SDK mediation potential:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configure your app and ad units correctly using Google Mobile Ads Mediation Test Suite (iOS, Android &amp; Flutter available). Test mediation on a small set of your mobile app ad units before scaling up your implementation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluate ad performance using yield group reporting in Google Ad Manager. Noted that impressions from third-party ad networks are not eligible for <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/3154105\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Active View<\/span><\/a><span style=\"font-weight: 400;\"> measurement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/1628457#Mediation\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">system maximums and limits for mediation<\/span><\/a><span style=\"font-weight: 400;\"> carefully.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"GAM_Mediation_vs_App_Lovin_MAX_vs_Unity_LevelPlay\"><\/span><b>GAM Mediation vs. App Lovin MAX vs. Unity LevelPlay<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s clear that GAM Mediation is not the only mediation option you have out there. Many big players have long been known for their mobile monetization solutions, such as AppLovin Max or Unity LevelPlay. When evaluating which ad mediation platform to use, there are some key factors that you should take into consideration. Let us help you break down the critical differences between these 3 popular ad mediation platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One essential factor that many mobile developers take as a priority when deciding the mediation platform is the number of advertising networks available, as third-party bidders are undoubtedly the primary source of mobile revenue. Besides supported ad networks, we also split out the difference in other aspects between GAM Mediation, AppLovin Max, and Unity LevelPlay for you:\u00a0<\/span><\/p>\n<table style=\"height: 817px;\" width=\"1270\">\n<tbody>\n<tr>\n<td><\/td>\n<td>\n<p style=\"text-align: center;\"><b>GAM Mediation<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>AppLovin Max<\/b><\/td>\n<td>\n<p style=\"text-align: center;\"><b>Unity LevelPlay<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Ad Source<\/b><\/p>\n<\/td>\n<td><span style=\"font-weight: 400;\">23 ad sources available (<\/span><a href=\"https:\/\/developers.google.com\/ad-manager\/mobile-ads-sdk\/ios\/choose-networks\"><span style=\"font-weight: 400;\">Details<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16 ad sources available (<\/span><a href=\"https:\/\/developers.google.com\/ad-manager\/mobile-ads-sdk\/ios\/choose-networks\"><span style=\"font-weight: 400;\">Details<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26 ad sources available (<\/span><a href=\"https:\/\/developers.is.com\/ironsource-mobile\/general\/mediated-network-partners\/\"><span style=\"font-weight: 400;\">Details<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Pricing<\/b><\/p>\n<\/td>\n<td><span style=\"font-weight: 400;\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Ad Inventory<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Native<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interstitial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rewarded\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">App Open<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Native<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rich Media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner\/MREC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interstitial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rewarded<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Playable<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Native<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banners\/MREC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interstitial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rewarded<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offerwall<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Highlight Features<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience segments\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-specific targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/admanager\/answer\/3721872\"><span style=\"font-weight: 400;\">Dynamic allocation<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/admanager\/answer\/82242?visit_id=638234283554722363-3487886572&amp;rd=1\"><span style=\"font-weight: 400;\">Frequency caps\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/admanager\/answer\/99602?visit_id=638234283554722363-3487886572&amp;rd=1\"><span style=\"font-weight: 400;\">Optimized creative rotation<\/span><\/a><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified auction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">360\u00b0 growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customizable waterfall options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creative debugger tool<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UA optimizer\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate waterfall auction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set rates for non-bidders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customized ad flows\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Payments<\/b><\/p>\n<\/td>\n<td><span style=\"font-weight: 400;\">NET 30 with a $100 minimum threshold<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NET 15 with a $20 minimum threshold<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NET 60<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Customer Support<\/b><\/p>\n<\/td>\n<td><span style=\"font-weight: 400;\">Account Manager to support big publishers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Email, Skype, and Slack available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Highly useful ticket system<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Pros<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make use of Google ecosystem\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Critical ad management platform<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support multiple ad inventory types<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast payment<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Largest selection of bidders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excellent support team<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Cons<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Required to have a Google Ad Exchange account<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited ad networks supported<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delayed payment\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Each ad mediation platform has its strengths and weaknesses, so it\u2019s hard to tell which one works best for you. It all comes down to which bidding sources you want to integrate with and which features you want to utilize to make a final decision.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Leverage_your_mobile_ad_revenue_with_GAM_mediation\"><\/span><b>Leverage your mobile ad revenue with GAM mediation\u00a0\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ad Manager mediation helps you manage and optimize all ad networks in one centralized place, thus allowing you to achieve competitive eCPMs and, eventually, more app revenue. Google Ad Manager leverages Google Mobile Ads SDK to perform mediation practices, so don\u2019t hesitate to give it a try if you want to leverage your mobile ad revenue! The setting process is simple with Premium Ads&#8217; dedicated support team support. Also, enjoy our clear revenue share and transparent payment term without worrying about hidden revenue. Take your ad revenue to the next level with Premium Ads!\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/premiumads.net\/contact\/\"><b>Contact Us<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monetizing your mobile ad means relying on a mediation platform to exploit multiple ad networks simultaneously. While there are a variety of mediation platforms available, let\u2019s take a look into mediation from Google Ad Manager to see how it\u2019s an excellent option to monetize your mobile apps.\u00a0 What is ad mediation?\u00a0 Ad mediation is a [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":78036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[157],"tags":[],"class_list":["post-78034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-monetization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Google Ad Manager Mediation 2023<\/title>\n<meta name=\"description\" content=\"Google Ad Manager mediation helps you manage and optimize all ad networks in one centralized place. 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