{"id":77982,"date":"2023-07-09T00:19:51","date_gmt":"2023-07-09T07:19:51","guid":{"rendered":"https:\/\/premiumads.net\/?p=77982"},"modified":"2023-10-20T00:24:35","modified_gmt":"2023-10-20T07:24:35","slug":"unity-mobile-growth-and-monetization-report-2023","status":"publish","type":"post","link":"https:\/\/premiumads.net\/blog\/unity-mobile-growth-and-monetization-report-2023\/","title":{"rendered":"Mobile Growth and Monetization Reports 2023 From Unity"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The mobile game industry is getting more fierce every day, challenging game developers to cost-effectively grow and efficiently monetize their games. With that goal, Unity has analyzed various games and ads metrics to summarize the key benchmarks and insights that help game studios achieve efficiency in their monetization and UA strategy.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-66039f2662905\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #282828;color:#282828\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282828;color:#282828\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-66039f2662905\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/premiumads.net\/blog\/unity-mobile-growth-and-monetization-report-2023\/#Prioritizing_in-app_purchases_IAP_in_the_first_two_weeks_and_segmenting_non-converted_users\" title=\"Prioritizing in-app purchases (IAP) in the first two weeks and segmenting non-converted users\">Prioritizing in-app purchases (IAP) in the first two weeks and segmenting non-converted users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/premiumads.net\/blog\/unity-mobile-growth-and-monetization-report-2023\/#Improve_in-app_advertising_IAA_with_rewarded_video_placements\" title=\"Improve in-app advertising (IAA) with rewarded video placements\">Improve in-app advertising (IAA) with rewarded video placements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/premiumads.net\/blog\/unity-mobile-growth-and-monetization-report-2023\/#Invest_in_offerswalls_to_boost_retention_rate\" title=\"Invest in offerswalls to boost retention rate\">Invest in offerswalls to boost retention rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/premiumads.net\/blog\/unity-mobile-growth-and-monetization-report-2023\/#Target_geo_based_on_genre_preference_to_utilize_UA_campaigns\" title=\"Target geo based on genre preference to utilize UA campaigns\">Target geo based on genre preference to utilize UA campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/premiumads.net\/blog\/unity-mobile-growth-and-monetization-report-2023\/#Convert_users_more_effectively_with_custom_store_pages\" title=\"Convert users more effectively with custom store pages\">Convert users more effectively with custom store pages<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">In this article, we highlighted some key findings and trends from the report composed by Unity. You can get access to the full report by Unity at the end of our article.\u00a0\u00a0\u00a0<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prioritizing_in-app_purchases_IAP_in_the_first_two_weeks_and_segmenting_non-converted_users\"><\/span><b>Prioritizing in-app purchases (IAP) in the first two weeks and segmenting non-converted users<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77986 size-full aligncenter\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/IAP.png\" alt=\"IAP\" width=\"1020\" height=\"574\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/IAP.png 1020w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/IAP-300x169.png 300w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/IAP-768x432.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The first two weeks after players install your game is a critical time to convert them into your app payers. Statistics show that 77% of players who decide to make an IAP will do this within the first 15 days.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After this period, you need to segment your users. For those who don\u2019t make in-app purchases, tailor your in-game experience and turn to other alternative monetization strategies, like in-app ads or offerwalls.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improve_in-app_advertising_IAA_with_rewarded_video_placements\"><\/span><b>Improve in-app advertising (IAA) with rewarded video placements<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many game studios choose to display in-app advertising as an efficient method of in-app advertising. That\u2019s why Unity experts had researched the IAA placements that are most likely to engage your players, which are those between levels and in the lobby\/pre-level. Rewarded ads located between levels were reported to be the placement players engaged with most in 55% of games.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77984 size-full aligncenter\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/ad-placements.png\" alt=\"ad placements\" width=\"702\" height=\"483\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/ad-placements.png 702w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/ad-placements-300x206.png 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you want to leverage your IAA effectiveness, make sure that your ads are placed in highly visible areas of gameplay to capture as many viewers as possible.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Invest_in_offerswalls_to_boost_retention_rate\"><\/span><b>Invest in offerswalls to boost retention rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Offerwall ads function more like a marketplace within a game, listing multiple offers that players can complete in exchange for receiving an in-game reward, most often game currency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data reveals a substantial boost in user retention for those who engage with offerwalls. Users utilizing offerwalls exhibit a remarkable 5x increase in playtime from Day 7 to Day 120, significantly elevating your game&#8217;s Lifetime Value (LTV). Impressively, 14% of users converted through offerwalls are still actively playing at Day 90, surpassing the engagement of users converted through alternative methods, which stands below 3%.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77987 size-full aligncenter\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/offerwall-user-retention.png\" alt=\"offerwall user retention\" width=\"1046\" height=\"545\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/offerwall-user-retention.png 1046w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/offerwall-user-retention-300x156.png 300w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/offerwall-user-retention-1024x534.png 1024w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/offerwall-user-retention-768x400.png 768w\" sizes=\"(max-width: 1046px) 100vw, 1046px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Best offerwall tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the entry point highly visible to most users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your offerwall offers fresh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that the offerwall has the same branding as your app for a seamless experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bear in mind that only Android allows for multi-reward offers.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Target_geo_based_on_genre_preference_to_utilize_UA_campaigns\"><\/span><b>Target geo based on genre preference to utilize UA campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even slight optimizations in your User Acquisition (UA) campaign can significantly enhance budget efficiency. A valuable optimization avenue is directing your campaign towards particular regions aligned with their genre inclinations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Opting to target tier-2 regions, such as Australia, Germany, Denmark, France, Italy, Japan, South Korea, Norway, Sweden, and Singapore, known for their affinity to your game&#8217;s genre, can often outperform tier-1 countries like the U.S., Canada, and the UK, even with higher Return on Investment (ROI).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Japan proves to be an excellent market for promoting sports games, with a Click-Through Rate (CTR) exceeding the tier-2 country average by 13%. Conversely, for racing or hypercasual games, the CTR is 7% below the average. In South Korea, trivia and hypercasual games enjoy a 4% CTR advantage over the average for these genres across tier-2 countries, while action games lag behind by 4%.<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Convert_users_more_effectively_with_custom_store_pages\"><\/span><b>Convert users more effectively with custom store pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-77985 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/CSP-use-per-genre.png\" alt=\"CSP use per genre\" width=\"1023\" height=\"649\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/CSP-use-per-genre.png 1023w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/CSP-use-per-genre-300x190.png 300w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/10\/CSP-use-per-genre-768x487.png 768w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another method to leverage your marketing strategy is to utilize custom store pages. Enhance your user acquisition strategy by incorporating custom store pages (CSPs). These pages ensure a cohesive experience from ad to store, maintaining consistency in the user&#8217;s journey. Align the content of your CSPs with the highlighted features from your ads to boost conversions, maximizing the impact of your marketing budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the key highlights for the gaming growth and monetization in 2023 from Unity. Check out the full Unity Mobile Growth &amp; Monetization Report 2023 <\/span><a href=\"https:\/\/images.response.unity3d.com\/Web\/Unity\/%7Be779a16e-b41d-4411-9872-1517786b50e6%7D_2023-Mobile-Growth-and-Monetization-Report.pdf?utm_campaign=___&amp;utm_content=MESD-5241-2023-05-unity-ads-mobile-insight-report-TY&amp;utm_medium=email&amp;utm_source=Eloqua&amp;elqTrackId=9319fd85591c443d9bc1489e91cf7bfa&amp;elq=5321cf0defed4bae90515e8676bcf55a&amp;elqaid=34972&amp;elqat=1&amp;elqCampaignId=\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to gain more ideas about how you can bring your marketing strategy to the next level!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need further support with monetizing your game, let Premium Ads help you. We are a Google Certified Publishing Partner with 7+ years of experience in the advertising and gaming industry. Talk to us, and we promise not to let you down.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/premiumads.net\/contact\/\"><b>TALK TO US NOW<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobile game industry is getting more fierce every day, challenging game developers to cost-effectively grow and efficiently monetize their games. With that goal, Unity has analyzed various games and ads metrics to summarize the key benchmarks and insights that help game studios achieve efficiency in their monetization and UA strategy.\u00a0 In this article, we [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":77988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[157],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Growth and Monetization Reports 2023 From Unity<\/title>\n<meta name=\"description\" content=\"Check out the lastest insights on mobile growth and monetization report 2023 from Unity to gain more marketing and UA strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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