{"id":77653,"date":"2023-08-04T01:41:33","date_gmt":"2023-08-04T08:41:33","guid":{"rendered":"https:\/\/premiumads.net\/?p=77653"},"modified":"2023-08-04T01:42:03","modified_gmt":"2023-08-04T08:42:03","slug":"ad-network","status":"publish","type":"post","link":"https:\/\/premiumads.net\/blog\/ad-network\/","title":{"rendered":"All About Ad Network: A Complete Guide for Publishers 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77653\" class=\"elementor elementor-77653\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-132e3ad9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"132e3ad9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b963c90\" data-id=\"4b963c90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a013f89 elementor-widget elementor-widget-text-editor\" data-id=\"a013f89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Let&#8217;s agree: Displaying ads is one of the easiest ways to monetize your content, either on websites or mobile. As a publisher, you need to work with as many advertisers as possible to improve ad fill rate; this is where ad network comes into play. Let\u2019s go through everything you need about ad networks in our detailed guidelines.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6610b0af9bba3\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #282828;color:#282828\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282828;color:#282828\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6610b0af9bba3\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#What_is_an_ad_network\" title=\"What is an ad network?\">What is an ad network?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#How_do_ad_networks_work\" title=\"How do ad networks work?\">How do ad networks work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Why_you_should_use_an_ad_network\" title=\"Why you should use an ad network?\u00a0\">Why you should use an ad network?\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Wide_range_of_demand_partners\" title=\"Wide range of demand partners\u00a0\">Wide range of demand partners\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Multiple_monetization_options\" title=\"Multiple monetization options\">Multiple monetization options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Convenience\" title=\"Convenience\">Convenience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#4_Main_types_of_advertising_networks\" title=\"4 Main types of advertising networks\">4 Main types of advertising networks<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Horizontal_ad_network\" title=\"Horizontal ad network\">Horizontal ad network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Vertical_ad_network\" title=\"Vertical ad network\">Vertical ad network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Premium_ad_network\" title=\"Premium ad network\">Premium ad network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Specialized_ad_network\" title=\"Specialized ad network\">Specialized ad network<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#How_to_choose_the_right_ad_network\" title=\"How to choose the right ad network?\u00a0\">How to choose the right ad network?\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Ad_fill_rate\" title=\"Ad fill rate\">Ad fill rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Quality_of_ads\" title=\"Quality of ads\">Quality of ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Ad_optimization_support\" title=\"Ad optimization &amp; support\">Ad optimization &amp; support<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/#Its_time_to_leverage_an_ad_network_for_your_ad_monetization_strategy\" title=\"It\u2019s time to leverage an ad network for your ad monetization strategy\">It\u2019s time to leverage an ad network for your ad monetization strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_ad_network\"><\/span><b>What is an ad network?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">An advertising network, or ad network, is a platform that connects advertisers and publishers, or the demand side and supply side. The key function of an ad network is to gather available ad space and match them with the advertiser\u2019s needs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To put it simply, an ad network works as an intermediary exclusive for online advertising between publishers and advertisers. It\u2019s an integral part of the programmatic advertising ecosystem. Examples of the most popular ad networks for publishers include Google AdSense, Google AdMob, and Amazon Associates.\u00a0<\/span><\/p><p><b><i>=&gt; Read more: <\/i><\/b><a href=\"https:\/\/premiumads.net\/blog\/admob-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\"><b><i>Everything you need to know about Google AdMob\u00a0<\/i><\/b><\/a><\/p><p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77656 size-large\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/ad-network-1024x555.webp\" alt=\"ad-network\" width=\"800\" height=\"434\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/ad-network-1024x555.webp 1024w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/ad-network-300x163.webp 300w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/ad-network-768x416.webp 768w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/ad-network.webp 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><i><span style=\"font-weight: 400;\">Source: Adjust<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p>\u00a0<\/p><h2><span class=\"ez-toc-section\" id=\"How_do_ad_networks_work\"><\/span><b>How do ad networks work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Ad networks are beneficial for both publishers and advertisers. It helps publishers increase fill rates by securing unsold ad space. Meanwhile, advertisers can find the ad inventory that suits their budget and target audience. Normally, the process will happen as below:\u00a0<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad networks collect the ad inventory or impressions from publisher sites\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Based on price and audience group, ad networks sort ad inventory according to the advertiser\u2019s demand.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertisers set up their ad campaigns through the ad networks of their choice (Google Ads, for example). They create ad campaigns and set the parameters for each one. They can define budget, targeting, and frequency caps.\u00a0\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad networks study the advertiser\u2019s requirements, determine which ad inventory suits the advertiser, and bring the two together. At this point, advertisers and publishers are connected thanks to ad networks.\u00a0<\/span><\/li><\/ol><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77657 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/Ad-networks.png\" alt=\"Ad-networks\" width=\"800\" height=\"450\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/Ad-networks.png 800w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/Ad-networks-300x169.png 300w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/Ad-networks-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Source: AppsFlyer<\/span><\/i><\/p><h2><span class=\"ez-toc-section\" id=\"Why_you_should_use_an_ad_network\"><\/span><b>Why you should use an ad network?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"Wide_range_of_demand_partners\"><\/span><b>Wide range of demand partners\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">The range of bidding partners you can access through ad networks is countless. Besides working with popular ad networks like AdSense and AdMob, you have hundreds of third-party ad platforms that give you access to a wide selection of ad demand from popular DSPs such as Google AdX, Amazon, Xandr, Taboola, etc. Header bidding ensures you secure the highest-paying bid, so the more bidders you have, the more ad revenue you gain.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Multiple_monetization_options\"><\/span><b>Multiple monetization options<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">While pay-per-impression is still the most prominent monetization model, there\u2019re many other options available: such as pay-per-click, pay-per-view, pay-per-download, pay-per-install, and more.\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Convenience\"><\/span><b>Convenience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">It\u2019s easy to integrate with a third-party ad network and earn more immediately. Most ad networks will need only 24 or 48 hours to launch their services with a dedicated support team ready to help you.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"4_Main_types_of_advertising_networks\"><\/span><b>4 Main types of advertising networks<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"Horizontal_ad_network\"><\/span><b>Horizontal ad network<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Horizontal advertising network gains access to a vast inventory base with broader reaching impressions. Horizontal ads are highly appealing due to their ability to offer scalability, extensive reach, and multiple targeting opportunities for advertisers.\u00a0<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77659\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/Premium-Ads-ad-network.png\" alt=\"Premium Ads ad network\" width=\"768\" height=\"488\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/Premium-Ads-ad-network.png 512w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/Premium-Ads-ad-network-300x190.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/premiumads.net\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Premium Ads<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> is a horizontal ad network\u00a0<\/span><\/i><\/p><h3><span class=\"ez-toc-section\" id=\"Vertical_ad_network\"><\/span><b>Vertical ad network<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Vertical ad network type specializes in a particular niche, such as a fashion ad network. Instead of spreading a wide net on a horizontal platform, advertisers have the opportunity to reach their target audience more directly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This type of ad network enhances transparency as advertisers know clearly where their ads will run.\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Premium_ad_network\"><\/span><b>Premium ad network<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Premium ad networks are ideal if you seek premium prices in return for exclusive access to your inventory. Such networks exclusively collaborate with top-tier publishers and maintain strict criteria when choosing their partners.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Specialized_ad_network\"><\/span><b>Specialized ad network<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Similar to vertical advertising networks, specialized ad network types are restricted to specific ad inventory. For instance, a specialized network can be one that works with only video or mobile ad formats.\u00a0<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"How_to_choose_the_right_ad_network\"><\/span><b>How to choose the right ad network?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">As we\u2019ve mentioned, a variety of ad network types are available, and the number of ad networks in the market is countless, making it overwhelming to choose one. Don\u2019t worry; you can always run a test with your preferred ad network for a short period (usually 2-4 weeks) and evaluate ad revenue performance before making a decision. Still, here are some factors you should take into consideration when deciding on the most suitable one:\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Ad_fill_rate\"><\/span><b>Ad fill rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">The ultimate purpose of working with ad networks is to multiply your ad revenue, so it\u2019s apparent that ad fill rate should be the first factor you take into consideration.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ad fill rate depends mainly on the performance of the ad network you\u2019re working with. As many ad networks share the same demand sources from Google AdX, the number of advertisers bidding in these ad networks is not very different. However, not all ad networks can give you a reasonable ad fill rate, given various factors involved, such as ad optimization and customized support.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With 8+ years of experience working in the programmatic advertising industry and hundreds of publishers leveraging their ad revenue, Premium Ads can confidently offer you a satisfied ad fill rate. Contact us now, and we will take your ad revenue to the next level!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04e9277 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"04e9277\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/premiumads.net\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Earn More Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ccf6dc4 e-con-boxed e-con\" data-id=\"ccf6dc4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d90c81 elementor-widget elementor-widget-text-editor\" data-id=\"3d90c81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: bold; font-size: 1.75rem; text-align: var(--text-align);\">Ad network size<\/span><\/p><p>Ad network size is essential to determining your potential reach and ad fill rate. Isn\u2019t it kind of obvious? The ad network with 10000 advertisers on board will give you better ad performance than the one with 1000 advertisers (given that the corresponding number of active campaigns on both ad networks is the same).\u00a0<\/p><p>While most ad networks on the market own advertising demands from Google AdX, many still have their own demand side platforms (DSPs) to connect publishers with a larger pool of advertisers. You can easily check the ad network size by looking at their website or asking for their company pitch deck.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77658\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/Premium-Ads-ad-network-size.png\" alt=\"Premium Ads ad network size\" width=\"900\" height=\"151\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/Premium-Ads-ad-network-size.png 512w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/Premium-Ads-ad-network-size-300x50.png 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p><p style=\"text-align: center;\"><i>Besides Google AdX,\u00a0<\/i><a href=\"https:\/\/premiumads.net\/\"><i>Premium Ads<\/i><\/a><i>\u00a0also partners with many top DSPs globally<\/i><\/p><h3 style=\"font-family: Roboto, sans-serif; color: #7a7a7a;\"><span class=\"ez-toc-section\" id=\"Quality_of_ads\"><\/span><span style=\"font-weight: bold; color: #000000;\">Quality of ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p>The ads being displayed on your site or your app will be viewed by your audience, so at some points, low-quality ads can severely damage your brand reputation. Many ad networks serve sensitive ad content that might not be suitable to display on a children&#8217;s mobile app, for example.\u00a0<\/p><p>It\u2019s recommended that you should only work with ad networks that serve ads suitable to your content and resonate with your users. Working with low-quality ad networks that violate Google rules might even lead to your content being restricted or banned by Google.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><h3 style=\"font-family: Roboto, sans-serif; color: #7a7a7a;\"><span class=\"ez-toc-section\" id=\"Ad_optimization_support\"><\/span><span style=\"font-weight: bold; color: #000000;\">Ad optimization &amp; support<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Ad optimization team plays a pivotal role in leveraging your ad revenue. It\u2019s not possible to set up and run an ad campaign effectively without involving a dedicated and experienced ad op team.\u00a0<\/p><p>Besides optimizing your ad performance, ad optimization specialists also provide active support concerning ad management, for instance, setting up ad filters to block certain ad formats you don\u2019t want to show up on specific pages on your site.\u00a0\u00a0<\/p><p>The golden advice here is to choose a GCPP (Google Certified Publishing Partner) to work with, as they possess proven expertise and can provide tremendous support on advertising and monetization strategy for publishers. They gain access to the world\u2019s best and most exclusive Google tools &amp; products and customized solutions to help you achieve programmatic success.\u00a0<\/p><p>To be certified as a GCPP, a partner must undergo comprehensive training and critical assessments by Google. Premium Ads is proud to be the only GCPP in Brazil and one of 50 official GCPPs worldwide.\u00a0\u00a0\u00a0<\/p><h2 style=\"font-family: Roboto, sans-serif; color: #7a7a7a;\"><span class=\"ez-toc-section\" id=\"Its_time_to_leverage_an_ad_network_for_your_ad_monetization_strategy\"><\/span><span style=\"font-weight: bold; color: #000000;\">It\u2019s time to leverage an ad network for your ad monetization strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p>I hope our article answers your questions about ad network, how it works, and some tips to help you decide the one best fits your business.\u00a0<\/p><p>Selecting and testing a new ad network is a daunting task, especially for someone new to the advertising space and drowning in hundreds of available ad networks. We\u2019ve given you the checklist, but pure theory is never enough to gain real experience. Why don\u2019t you try Premium Ads ad network and see your ad performance before making a final decision? We\u2019re always here for you.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17173b2 e-con-boxed e-con\" data-id=\"17173b2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24a570c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"24a570c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/premiumads.net\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Give Us A Try<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s agree: Displaying ads is one of the easiest ways to monetize your content, either on websites or mobile. As a publisher, you need to work with as many advertisers as possible to improve ad fill rate; this is where ad network comes into play. Let\u2019s go through everything you need about ad networks in [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":77655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[158],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All About Ad Network: A Complete Guide for Publishers 2023<\/title>\n<meta name=\"description\" content=\"Which ad network should you work with to maximize ad revenue? Check out out detail guideline for publishers here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/premiumads.net\/blog\/ad-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All About Ad Network: A Complete Guide for Publishers 2023\" \/>\n<meta property=\"og:description\" content=\"Which ad network should you work with to maximize ad revenue? Check out out detail guideline for publishers here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/premiumads.net\/blog\/ad-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Premium Ads\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-04T08:41:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-04T08:42:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/ad-network-featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Annie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/premiumads.net\/blog\/ad-network\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/premiumads.net\/blog\/ad-network\/\"},\"author\":{\"name\":\"Annie\",\"@id\":\"https:\/\/premiumads.net\/#\/schema\/person\/557999a92d8c683ff64ccf3cc22ee531\"},\"headline\":\"All About Ad Network: A Complete Guide for Publishers 2023\",\"datePublished\":\"2023-08-04T08:41:33+00:00\",\"dateModified\":\"2023-08-04T08:42:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/premiumads.net\/blog\/ad-network\/\"},\"wordCount\":1360,\"publisher\":{\"@id\":\"https:\/\/premiumads.net\/#organization\"},\"articleSection\":[\"AdTech\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/premiumads.net\/blog\/ad-network\/\",\"url\":\"https:\/\/premiumads.net\/blog\/ad-network\/\",\"name\":\"All About Ad Network: A Complete Guide for Publishers 2023\",\"isPartOf\":{\"@id\":\"https:\/\/premiumads.net\/#website\"},\"datePublished\":\"2023-08-04T08:41:33+00:00\",\"dateModified\":\"2023-08-04T08:42:03+00:00\",\"description\":\"Which ad network should you work with to maximize ad revenue? Check out out detail guideline for publishers here!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/premiumads.net\/blog\/ad-network\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/premiumads.net\/#website\",\"url\":\"https:\/\/premiumads.net\/\",\"name\":\"Premium Ads\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/premiumads.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/premiumads.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/premiumads.net\/#organization\",\"name\":\"Premium Ads\",\"url\":\"https:\/\/premiumads.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/premiumads.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/premiumads.net\/wp-content\/uploads\/2022\/07\/cropped-LogoColorida-2.png\",\"contentUrl\":\"https:\/\/premiumads.net\/wp-content\/uploads\/2022\/07\/cropped-LogoColorida-2.png\",\"width\":1920,\"height\":263,\"caption\":\"Premium Ads\"},\"image\":{\"@id\":\"https:\/\/premiumads.net\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/premiumads.net\/#\/schema\/person\/557999a92d8c683ff64ccf3cc22ee531\",\"name\":\"Annie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/premiumads.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/780adf1161fa9bc635f27e6676ad156a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/780adf1161fa9bc635f27e6676ad156a?s=96&d=mm&r=g\",\"caption\":\"Annie\"},\"url\":\"https:\/\/premiumads.net\/blog\/author\/annie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"All About Ad Network: A Complete Guide for Publishers 2023","description":"Which ad network should you work with to maximize ad revenue? Check out out detail guideline for publishers here!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/premiumads.net\/blog\/ad-network\/","og_locale":"en_US","og_type":"article","og_title":"All About Ad Network: A Complete Guide for Publishers 2023","og_description":"Which ad network should you work with to maximize ad revenue? Check out out detail guideline for publishers here!","og_url":"https:\/\/premiumads.net\/blog\/ad-network\/","og_site_name":"Premium Ads","article_published_time":"2023-08-04T08:41:33+00:00","article_modified_time":"2023-08-04T08:42:03+00:00","og_image":[{"width":1024,"height":550,"url":"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/08\/ad-network-featured-image.png","type":"image\/png"}],"author":"Annie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Annie","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/premiumads.net\/blog\/ad-network\/#article","isPartOf":{"@id":"https:\/\/premiumads.net\/blog\/ad-network\/"},"author":{"name":"Annie","@id":"https:\/\/premiumads.net\/#\/schema\/person\/557999a92d8c683ff64ccf3cc22ee531"},"headline":"All About Ad Network: A Complete Guide for Publishers 2023","datePublished":"2023-08-04T08:41:33+00:00","dateModified":"2023-08-04T08:42:03+00:00","mainEntityOfPage":{"@id":"https:\/\/premiumads.net\/blog\/ad-network\/"},"wordCount":1360,"publisher":{"@id":"https:\/\/premiumads.net\/#organization"},"articleSection":["AdTech"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/premiumads.net\/blog\/ad-network\/","url":"https:\/\/premiumads.net\/blog\/ad-network\/","name":"All About Ad Network: A Complete Guide for Publishers 2023","isPartOf":{"@id":"https:\/\/premiumads.net\/#website"},"datePublished":"2023-08-04T08:41:33+00:00","dateModified":"2023-08-04T08:42:03+00:00","description":"Which ad network should you work with to maximize ad revenue? Check out out detail guideline for publishers here!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/premiumads.net\/blog\/ad-network\/"]}]},{"@type":"WebSite","@id":"https:\/\/premiumads.net\/#website","url":"https:\/\/premiumads.net\/","name":"Premium Ads","description":"","publisher":{"@id":"https:\/\/premiumads.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/premiumads.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/premiumads.net\/#organization","name":"Premium Ads","url":"https:\/\/premiumads.net\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/premiumads.net\/#\/schema\/logo\/image\/","url":"https:\/\/premiumads.net\/wp-content\/uploads\/2022\/07\/cropped-LogoColorida-2.png","contentUrl":"https:\/\/premiumads.net\/wp-content\/uploads\/2022\/07\/cropped-LogoColorida-2.png","width":1920,"height":263,"caption":"Premium Ads"},"image":{"@id":"https:\/\/premiumads.net\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/premiumads.net\/#\/schema\/person\/557999a92d8c683ff64ccf3cc22ee531","name":"Annie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/premiumads.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/780adf1161fa9bc635f27e6676ad156a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/780adf1161fa9bc635f27e6676ad156a?s=96&d=mm&r=g","caption":"Annie"},"url":"https:\/\/premiumads.net\/blog\/author\/annie\/"}]}},"_links":{"self":[{"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/posts\/77653"}],"collection":[{"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/comments?post=77653"}],"version-history":[{"count":14,"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/posts\/77653\/revisions"}],"predecessor-version":[{"id":77673,"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/posts\/77653\/revisions\/77673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/media\/77655"}],"wp:attachment":[{"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/media?parent=77653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/categories?post=77653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premiumads.net\/wp-json\/wp\/v2\/tags?post=77653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}