{"id":77610,"date":"2023-06-19T18:59:57","date_gmt":"2023-06-20T01:59:57","guid":{"rendered":"https:\/\/premiumads.net\/?p=77610"},"modified":"2023-06-19T19:00:48","modified_gmt":"2023-06-20T02:00:48","slug":"gam-vs-gam-360","status":"publish","type":"post","link":"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/","title":{"rendered":"Google Ad Manager (GAM) vs Google Ad Manager 360 (GAM 360): A Complete Comparison"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77610\" class=\"elementor elementor-77610\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4d8bfd01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d8bfd01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50852291\" data-id=\"50852291\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5658ed3d elementor-widget elementor-widget-text-editor\" data-id=\"5658ed3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">As a publisher, it\u2019s a high chance that you have already come across or been using Google Ad Manager (GAM) or Google Ad Manager 360 (GAM 360) before. But have you ever wondered what are the differences between GAM vs GAM 360 when they all belong to Google and devote to ad management activity? Let\u2019s check it out with our detailed comparison right here.&nbsp;<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-66039f71ad9ad\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #282828;color:#282828\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282828;color:#282828\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-66039f71ad9ad\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Google_Ad_Manager\" title=\"Google Ad Manager&nbsp;\">Google Ad Manager&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#What_is_Google_Ad_Manager\" title=\"What is Google Ad Manager\">What is Google Ad Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Google_Ad_Manager_Key_Features\" title=\"Google Ad Manager Key Features\">Google Ad Manager Key Features<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Ad_targeting_capabilities\" title=\"Ad targeting capabilities\">Ad targeting capabilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Reporting_features\" title=\"Reporting features\">Reporting features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Testing_environment\" title=\"Testing environment&nbsp;\">Testing environment&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Google_Ad_Manager_360\" title=\"Google Ad Manager 360&nbsp;\">Google Ad Manager 360&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#What_is_Google_Ad_Manager_360\" title=\"What is Google Ad Manager 360\">What is Google Ad Manager 360<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Google_Ad_Manager_360_Key_Features\" title=\"Google Ad Manager 360 Key Features\">Google Ad Manager 360 Key Features<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Audience_Solutions\" title=\"Audience Solutions&nbsp;\">Audience Solutions&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Open_bidding\" title=\"Open bidding\">Open bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Data_Transfer_reporting\" title=\"Data Transfer reporting\">Data Transfer reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Special_ad_units\" title=\"Special ad units\">Special ad units<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#GAM_vs_GAM_360_Feature_Comparison\" title=\"GAM vs GAM 360 Feature Comparison\">GAM vs GAM 360 Feature Comparison<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Pricing_Support\" title=\"Pricing &amp; Support\">Pricing &amp; Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Inventory_Trafficking\" title=\"Inventory &amp; Trafficking\">Inventory &amp; Trafficking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#Integration_Reporting\" title=\"Integration &amp; Reporting\">Integration &amp; Reporting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/premiumads.net\/blog\/gam-vs-gam-360\/#How_to_unlock_GAM_360_premium_features\" title=\"How to unlock GAM 360 premium features\">How to unlock GAM 360 premium features<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Google_Ad_Manager\"><\/span><b>Google Ad Manager&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Google_Ad_Manager\"><\/span><b>What is Google Ad Manager<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Ad Manager (GAM) is a free ad management platform for publishers having significant direct sales to manage all their ad revenue. Most publishers use only one single GAM network to manage all their advertising.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GAM provides publishers with control and support over multiple ad exchanges and ad networks, including Google Ad products (AdSense, AdExchange, AdMob) and other third-party networks and exchanges.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77618 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-user-interface.jpg\" alt=\"\" width=\"640\" height=\"380\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-user-interface.jpg 640w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-user-interface-300x178.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Source: Google<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">GAM is suitable for small and mid-range publishers with less than 90 million monthly impressions based on their location.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ad Manager is devoted to all ad management activity for publishers, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monetize all inventory types (websites, mobile apps, videos, or games)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage ad revenue that comes through direct deals from buyers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive granular insights into complex reports and data<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">AdSense and AdMob are also great substitutes for GAM if your advertising business is still growing with a modest monthly impression.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ad_Manager_Key_Features\"><\/span><b>Google Ad Manager Key Features<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Ad_targeting_capabilities\"><\/span><b>Ad targeting capabilities<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">GAM allows you to display targeted ads for a specific customer group visiting your site, such as targeting only mobile users or users using Firefox. You have more granular control over who gets to view your ad or target only a small audience subset that works best for specific campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Google Ad Manager, you can set up targeted ads based on common factors, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User devices, including phones, tablets, smartphones, and connected TVs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device manufacturers, including Apple, BlackBerry, Ericsson, HTC, and others<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Browsers, including versions and \u201cunknown\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operating system<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internet connection or mobile carrier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geographical location&nbsp;&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember that this is just audience targeting at the most basic level. You need a Google Ad Manager 360 account for advanced audience targeting options.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Reporting_features\"><\/span><b>Reporting features<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google Ad Manager reporting supports you in creating and scheduling customized reports to gather insights into your advertising business. GAM makes use of data-driven insights and automation to help you capture advertising revenue across all your inventory more efficiently.&nbsp;&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create reports to track performance by week, quarter, month, or specified date range.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter delivery data with dimensions and metrics&nbsp;&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule and share report results with your team members.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate reports using predefined templates.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Export large reports in Excel, CSV, and other formats.&nbsp;<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77616 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-reports.jpg\" alt=\"\" width=\"625\" height=\"640\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-reports.jpg 625w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-reports-293x300.jpg 293w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Gain insightful data and reports with GAM (Source: Google)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Besides creating extensive reports, Google Ad Manager summarizes data and data sets you can view as graphics for better insight visualization. You can track actionable insights of performance benchmarks and revenue growth opportunities across all inventory. Plus, it\u2019s super easy to connect your data with integrated Google tools, including Google Analytics, Data Studio, and BigQuery.&nbsp;&nbsp;<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&nbsp;&nbsp; <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-77615 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-data.jpg\" alt=\"\" width=\"734\" height=\"480\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-data.jpg 734w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-data-300x196.jpg 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Source: Google<\/span><\/i><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Testing_environment\"><\/span><b>Testing environment&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Testing your new ad layout before officially publishing it is essential to ensure a smooth new campaign. GAM provides a testing environment to assist publishers in understanding how the ads will look on the site and check all configurations beforehand. With testing features on ad service, you can create new ad campaigns, do A\/B testing with different ad units and see which layout generates better results.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please refer to this <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/4529291?hl=en\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">guide<\/span><\/a><span style=\"font-weight: 400;\"> from Google on the step-to-step guidelines for testing. However, only some testing recommendations will fit your advertising business, so you need to revive your site setup and keep the intended customer experience in mind when testing your ads.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ad_Manager_360\"><\/span><b>Google Ad Manager 360&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Google_Ad_Manager_360\"><\/span><b>What is Google Ad Manager 360<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Ad Manager 360 (GAM 360) is the paid, premium version of GAM. GAM 360 suits larger publishers having higher traffic volumes and requiring more complex advertising setups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike GAM, which is accessible for all publishers to join, GAM 360 is an exclusive version for publishers having at least 90 million monthly ad impressions (based on location). In order to access Google Ad Manager 360, you need to contact an account manager from Google and have them verify your account.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ad_Manager_360_Key_Features\"><\/span><b>Google Ad Manager 360 Key Features<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Besides having all GAM features, GAM 360 is upgraded with more advanced ones that GAM users couldn\u2019t access, including:<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Audience_Solutions\"><\/span><b>Audience Solutions&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is an advanced version of GAM Audience Targeting that allows your advertisers or buyers to reach their desired customer demographic. You can divide your visitors into custom audience groups based on their data and insights by utilizing audience segments.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audience targeting helps add value to your inventory as advertisers can promote their ad campaign to specific intended customers. The power of Audience Solution is that it can be used to reach audiences everywhere on your site regardless of which page they visit, thus ensuring that a campaign will reach its target audience.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77613 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-360-audience-solution.jpg\" alt=\"\" width=\"734\" height=\"459\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-360-audience-solution.jpg 734w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-360-audience-solution-300x188.jpg 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Source: Google<\/span><\/i><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Open_bidding\"><\/span><b>Open bidding<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">With open bidding, you can sell your inventory to multiple third-party demand partners in a single auction with real-time, server-to-server bidding. You can either use your existing tagging on your website\/app or rely on an SDK implementation.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This bidding method is an upgraded level of traditional header bidding. Not only is it easier to implement, but open bidding also reduces the latency often associated with header bidding due to complex custom header bidding code. It\u2019s never easier to leverage third-party demand sources to ramp up your monetization strategy with GAM 360.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Data_Transfer_reporting\"><\/span><b>Data Transfer reporting<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Data Transfer reports let you access non-aggregated, even-level data from your ad campaigns and Ad Manager network. Data Transfer files report second-accurate data, and you can add demographic information in the data files to make insightful decisions based on data store. This feature, however advantageous, comes at an additional cost and requires technical expertise to handle.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&nbsp; <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-77614 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-360-data-transfer.jpg\" alt=\"\" width=\"734\" height=\"480\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-360-data-transfer.jpg 734w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/GAM-360-data-transfer-300x196.jpg 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Source: Google<\/span><\/i><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Special_ad_units\"><\/span><b>Special ad units<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This feature is truly beneficial if you want your valuable, sensitive, or strategic ad unit to be explicitly targeted. Once you designate an ad unit as special, a trafficker couldn\u2019t accidentally target it,&nbsp; even if it&#8217;s hierarchically below the inventory that&#8217;s been targeted. By marking a special ad unit, you indicate that this inventory requires explicit targeting and prevents a run-of-network remnant line item from appearing on your homepage.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GAM_vs_GAM_360_Feature_Comparison\"><\/span><b>GAM vs GAM 360 Feature Comparison<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s apparent that GAM 360 offers various advanced features compared to GAM accounts. But for the basic features, there\u2019re still some upgraded differences when it comes to Google Ad Manager 360. To save you time, we have compiled a summary of key features comparison between GAM vs GAM 360:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing_Support\"><\/span><b>Pricing &amp; Support<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77621 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison.png\" alt=\"\" width=\"1023\" height=\"1024\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison.png 1023w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-300x300.png 300w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-150x150.png 150w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-768x769.png 768w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Inventory_Trafficking\"><\/span><b>Inventory &amp; Trafficking<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77620 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-3.png\" alt=\"gam va gam 360 features comparison 3\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-3.png 1024w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-3-300x300.png 300w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-3-150x150.png 150w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-3-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integration_Reporting\"><\/span><b>Integration &amp; Reporting<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-77619 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-2.png\" alt=\"gam va gam 360 features comparison 2\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-2.png 1024w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-2-300x300.png 300w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-2-150x150.png 150w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/gam-va-gam-360-features-comparison-2-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_unlock_GAM_360_premium_features\"><\/span><b>How to unlock GAM 360 premium features<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While both GAM vs GAM 360 provide essential tools to manage your advertising campaigns, GAM 360 offers premium features that you can utilize to maximize your ad revenue and gain more advantages compared to your competitors. GAM 360 includes various additional features, such as open bidding, audience solutions, advanced analytics &amp; reporting tools, and an expanded ad format inventory.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no need to argue how GAM 360 can exponentially boost your advertising campaigns and revenue. But the question is, how do you get access to all these extensive features if you\u2019re not qualified by Google? The answer is simple: you rely on a <\/span><a href=\"https:\/\/premiumads.net\/blog\/what-is-premiumads-mcm\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google MCM<\/span><\/a><span style=\"font-weight: 400;\"> or, ideally, a GCPP like PremiumAds.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By joining PremiumAds MCM, you can get access to premium monetization features in GAM 360 and scale your ad campaign with third-party demand partners. Let our dedicated AdOpt Team support you in optimizing your ad campaign for the highest eCPMs and leveling up your ad revenue this quarter!&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c9d846f e-con-boxed e-con\" data-id=\"c9d846f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03d914d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"03d914d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/premiumads.net\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">LET US HELP YOU<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As a publisher, it\u2019s a high chance that you have already come across or been using Google Ad Manager (GAM) or Google Ad Manager 360 (GAM 360) before. But have you ever wondered what are the differences between GAM vs GAM 360 when they all belong to Google and devote to ad management activity? Let\u2019s [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":77622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[158],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ad Manager (GAM) vs Google Ad Manager 360 (GAM 360)<\/title>\n<meta name=\"description\" content=\"What is the difference between Google Ad Manager (GAM) and Google Ad Manager 360 (GAM 360)? 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