{"id":77567,"date":"2023-06-01T21:04:50","date_gmt":"2023-06-02T04:04:50","guid":{"rendered":"https:\/\/premiumads.net\/?p=77567"},"modified":"2023-12-06T01:48:02","modified_gmt":"2023-12-06T08:48:02","slug":"google-new-cmp-requirements","status":"publish","type":"post","link":"https:\/\/premiumads.net\/blog\/google-new-cmp-requirements\/","title":{"rendered":"Google Announces New CMP Requirements for Publishers Serving Ads in the EEA and UK"},"content":{"rendered":"<p>Beginning <b>January 16, 2024<\/b>, publishers and developers using Google publisher products will be required to use a Google certified Consent Management Platform (CMP) that integrates with the <a href=\"https:\/\/iabeurope.eu\/transparency-consent-framework\/\" target=\"_blank\" rel=\"nofollow noopener\">Transparency and Consent Framework<\/a> (TCF) when serving ads to the EEA and UK.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-66039f19d4f0a\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #282828;color:#282828\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282828;color:#282828\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-66039f19d4f0a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/premiumads.net\/blog\/google-new-cmp-requirements\/#Googles_new_consent_management_requirements\" title=\"Google\u2019s new consent management requirements\u00a0\">Google\u2019s new consent management requirements\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/premiumads.net\/blog\/google-new-cmp-requirements\/#What_is_a_Consent_Management_Platform\" title=\"What is a Consent Management Platform\u00a0\">What is a Consent Management Platform\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/premiumads.net\/blog\/google-new-cmp-requirements\/#Googles_new_CMP_requirements\" title=\"Google\u2019s new CMP requirements\">Google\u2019s new CMP requirements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/premiumads.net\/blog\/google-new-cmp-requirements\/#What_does_this_mean_for_you\" title=\"What does this mean for you?\">What does this mean for you?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/premiumads.net\/blog\/google-new-cmp-requirements\/#Publishers_already_working_with_a_CMP\" title=\"Publishers already working with a CMP\">Publishers already working with a CMP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/premiumads.net\/blog\/google-new-cmp-requirements\/#Publishers_wishing_to_use_the_Google_CMP_Platform\" title=\"Publishers wishing to use the Google CMP Platform\">Publishers wishing to use the Google CMP Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/premiumads.net\/blog\/google-new-cmp-requirements\/#Publishers_who_havent_integrated_with_a_CMP_platform_yet\" title=\"Publishers who haven\u2019t integrated with a CMP platform yet\u00a0\">Publishers who haven\u2019t integrated with a CMP platform yet\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/premiumads.net\/blog\/google-new-cmp-requirements\/#Let_Premium_Ads_help_you_adapt_to_changes\" title=\"Let Premium Ads help you adapt to changes\">Let Premium Ads help you adapt to changes<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Googles_new_consent_management_requirements\"><\/span><b>Google\u2019s new consent management requirements\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_Consent_Management_Platform\"><\/span><b>What is a Consent Management Platform\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consent Management Platform (CMP) is a solution for web publishers to protect their users&#8217; data privacy by detecting and controlling all cookies and third-party trackers. CMPs comply with the world\u2019s significant data privacy laws, such as the EU\u2019s <a href=\"https:\/\/gdpr.eu\/what-is-gdpr\/\" target=\"_blank\" rel=\"nofollow noopener\">GDPR<\/a>, <a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" target=\"_blank\" rel=\"nofollow noopener\">CCPA<\/a>, <a href=\"https:\/\/www.cookiebot.com\/en\/lgpd\/\" target=\"_blank\" rel=\"nofollow noopener\">LGPD<\/a>, and more.<\/p>\n<p>As its name suggests, CMP manages the control of user consent on websites:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Handle privacy preferences for users: Users can accept or reject data sharing.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Block cookies: Before users agree to share their data, all cookies and other tracking methods are disabled.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Provide legally required consent notices: Inform the audience about what data is processed, which specific entities process their data, and for what purposes.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Googles_new_CMP_requirements\"><\/span><b>Google\u2019s new CMP requirements<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In 2020, Google <\/span><a href=\"https:\/\/blog.google\/products\/admanager\/google-integrates-iab-europe-tcf-v2\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">integrated<\/span><\/a><span style=\"font-weight: 400;\"> its ad systems with IAB Europe\u2019s Transparency and Consent Framework (TCF). The framework was created to establish a consistent method for obtaining user consent regarding using their personal data following <\/span><b>GDPR (General Data Protection Regulation)<\/b><span style=\"font-weight: 400;\">, effective May 25, 2018. According to GDPR, consent obtained must be freely given, specific, informed, and unambiguous.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Three years later, the latest version of this framework, TCF 2.2 was finalized. Google made a decision to require all its publishers to adopt the updated TCF. On May 16, 2023, Google introduced <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/13554116?sjid=14168172483253406842-SA\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">new CMP requirements<\/span><\/a><span style=\"font-weight: 400;\"> for Google\u2019s publishers and developers that provide ads in the European Economic Area (EEA) and the United Kingdom (UK).\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following that, <\/span><b>beginning January 16, 2024,<\/b><span style=\"font-weight: 400;\"> publishers will need to work with a Google-certified CMP that has integrated with the TCF when serving ads to users in the EEA or UK. The <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/13554116?sjid=14168172483253406842-SA#zippy=%2Cgoogle-certified-cmps\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google-certified CMP list<\/span><\/a><span style=\"font-weight: 400;\"> is regularly qualified by Google.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_does_this_mean_for_you\"><\/span><b>What does this mean for you?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This new update means publishers relying on simple methods like popups displaying Terms of Service and Privacy Policies will no longer comply with the latest CMP requirements. Instead, you must collect user consent using a Google-approved CMP when serving ads to your users. With the certified CMP, you can create and display a <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/10076805?hl=en#:~:text=Structure%20of%20a%20message,options%22%20section%20during%20message%20creation.\" target=\"_blank\" rel=\"nofollow noopener\">GDPR message<\/a><span style=\"font-weight: 400;\"> to your users to gather consents required under the General Data Protection Regulation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-78053 size-full\" src=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/image1.png\" alt=\"Example of GDPR message \" width=\"662\" height=\"503\" srcset=\"https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/image1.png 662w, https:\/\/premiumads.net\/wp-content\/uploads\/2023\/06\/image1-300x228.png 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Example of GDPR message<\/em><\/p>\n<p><span style=\"font-weight: 400;\">As Google stated clearly in their announcement, if a publisher does not adopt a Google-certified CMP, only limited ads will be eligible to serve on EEA and UK traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what should you do to comply with the latest Google CMP requirement and avoid potential revenue loss:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publishers_already_working_with_a_CMP\"><\/span><b>Publishers already working with a CMP<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should proactively check if your CMP provider is on the <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/13554116?sjid=14168172483253406842-SA#google-cmps&amp;zippy=%2Cgoogle-certified-cmps\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google-certified CMP list<\/span><\/a><span style=\"font-weight: 400;\">. If your CMP partner is on the verified list, you can start setting up the GDPR messages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up GDPR User messages within your CMP platform.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Declare Google as an ad partner on your CMP platform. This allows Google to access the consent data collected by the CMP and make informed decisions about ad serving.\u00a0<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Please note that each CMP platform has a different GDPR setup guide, so you should contact your CMP partner to get support if needed.\u00a0<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check with your Mobile Mediation Platform (AppLovin MAX, Unity LevelPlay, etc.) to ensure your current CMP is fully compatible with mediation to read the TCF String via the IAB TCF API &amp; send data granted by string to Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly review the CMP integration and configuration to ensure compliance with GDPR requirements and any updates to GAM.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Publishers_wishing_to_use_the_Google_CMP_Platform\"><\/span><b>Publishers wishing to use the Google CMP Platform<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To support publishers, Google has suggested a free Google consent management platform available for anyone using Google publishing products, including AdSense, AdMob, and Ad Manager.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google CMP Platform supports the <\/span><b>GDPR user consent messages<\/b><span style=\"font-weight: 400;\"> available in the <\/span><b>Privacy &amp; messaging tab<\/b><span style=\"font-weight: 400;\"> that are certified with the new TCF requirement.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For app publishers, you can get started effortlessly with Google CMP solutions in 2 main steps:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement and Deploy Google User Messaging Platform (UMP) SDK to your app (<a href=\"https:\/\/developers.google.com\/admob\/android\/privacy\" target=\"_blank\" rel=\"nofollow noopener\">Android<\/a> l <a href=\"https:\/\/developers.google.com\/admob\/ios\/privacy\" target=\"_blank\" rel=\"nofollow noopener\">iOS<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/admanager\/answer\/10076004?hl=en&amp;ref_topic=10076099&amp;sjid=17194888972566580038-NA\" target=\"_blank\" rel=\"nofollow noopener\">Configure GDPR messaging<\/a> on<strong> your Google Ad Manager account\u00a0<\/strong> \u00a0 \u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Please refer to this <\/span><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/one_sheeter_google_consent_management_solutions_for_apps_admob_and_ad_manager.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">official Google guide<\/span><\/a><span style=\"font-weight: 400;\"> on how to set up the Google CMP platform on your GAM.\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publishers_who_havent_integrated_with_a_CMP_platform_yet\"><\/span><b>Publishers who haven\u2019t integrated with a CMP platform yet\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are seeking a new CMP partner, you can consider the list of <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/13554116?sjid=14168172483253406842-SA#google-cmps&amp;zippy=%2Cgoogle-certified-cmps\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google-certified CMPs<\/span><\/a><span style=\"font-weight: 400;\"> or set up Google CMP solution for your app. The deadline for new CMP requirements is around the corner, so it\u2019s time you hurry up to start integrating with a certified CMP partner!\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Let_Premium_Ads_help_you_adapt_to_changes\"><\/span>Let Premium Ads help you adapt to changes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">As Premium Ads is always at the forefront of embracing new transitions in the online advertising landscape, we\u2019re more than ready to adapt to Google\u2019s new CMP requirements. If you\u2019re struggling or confused with all these new CMP requirements, Premium Ads team is always here to support you. We\u2019re a Google Certified Publishing Partner with 7 years of experience in the online monetization and advertising industry.<\/p>\n<p>In the meantime, we will keep you updated with all the news from Google Ads and how publishers can enjoy these changes without disrupting your ads performance. Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beginning January 16, 2024, publishers and developers using Google publisher products will be required to use a Google certified Consent Management Platform (CMP) that integrates with the Transparency and Consent Framework (TCF) when serving ads to the EEA and UK. Google\u2019s new consent management requirements\u00a0 What is a Consent Management Platform\u00a0 Consent Management Platform (CMP) [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":77572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Announces New CMP Requirements for Publishers Serving Ads in the EEA and UK<\/title>\n<meta name=\"description\" content=\"Check out the lastest Google CMP requirements for serving ads in the EEA and UK and how publishers could adapt to this change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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