Google AdMob is a pivotal element in the Google Ad ecosystem. Whereas AdSense is for website monetization, AdMob is explicitly intended for mobile apps. The platform is one of the most loved ad platforms by mobile app and game developers. To understand why it is so favored in the in-app advertising world, keep reading and learn all about it.<\/p>
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Google AdMob is a monetization platform for mobile games and apps, acquired by Google in 2010. It gives Publishers and mobile game developers a way of earning by connecting them with their own network and delivering ads that match the viewers’ profiles. It all starts with a few simple clicks to add the apps and install AdMob’s SDK into the app.<\/p>\n
The special thing about it is that its demands come straight from Google Ads, Display and Videos 360, and Google Ads’ third-party ad buyers<\/strong>. AdMob is also an ad mediator that allows Publishers to send ad requests to other ad networks aside from itself.<\/p>\n
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The way Google AdMob operates is pretty straightforward for Publishers. Publishers start by registering an AdMob account\u21d2 adding apps \u21d2 creating ad units \u21d2 installing AdMob’s SDK. The rest is handled automatically by the platform.<\/p>\n
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As long as Publishers have completed the basic steps to getting paid<\/a> by AdMob and their earnings meet Google’s threshold<\/a>, Google will fund their earnings after the 21st of the next month<\/strong>, after sending the earning report at the beginning of the month. If the earnings don’t meet the threshold, they will be rolled over to accumulate with the next month’s revenue. The process of payments is monthly and automatic.<\/p>\n
AdMob Mediation helps Publishers to manage the demand sources they use to serve ads to their inventory within one platform. \u00a0Publishers can send ad requests to multiple ad networks while AdMob helps them choose the best available demand to fill the ad unit. The ad sources bid on each impression in real-time<\/span><\/span>, in contrast to traditional mediation, which prioritizes networks based on user-provided eCPM or historical data and calls them one at a time<\/span>. This allows them to participate equally in a single, unified auction.<\/span><\/p>\n
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AdMob allows Publishers to connect with up to its 30 networks<\/strong> and add up to 70 ad networks through custom events. A notable fact is that the majority of the world’s top ad networks are included in AdMob’s network already.<\/p>\n
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This mediation platform is reviewed as working wonders for both small\/medium and large Publishers due to its huge file of demands and it gives them ease of integration. Another plus point is its various ad formats and good fill rate with better-targeted ads. Even though, the downside of using such a huge platform would be poor customer service and not many highly-customized ads.<\/p>\n
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AdMob and AdSense<\/strong> are both monetization platforms and ad networks. As mentioned above, AdMob is used explicitly for mobile apps and games, while AdSense is for mobile\/desktop website monetization. AdSense’s auction process is similar to Header bidding while AdMob follows the Waterfall model. Other than that, Publishers can use the same account for both AdMob and AdSense.<\/span><\/p>\n
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Unlike AdMob or AdSense, Google AdX<\/strong> is an ad exchange that supports both websites and mobile apps. It offers real-time bidding to Advertisers, ad networks, and exchanges. Consequently, the Publisher\u2019s inventory can reach a larger pool of Advertisers. A higher price comes with a higher stake, to be eligible to use Google AdX, a Publisher has to be invited by a Google’s authorized partner like PremiumAds<\/a> or Google Account Managers, or must meet the following criteria:<\/p>\n
Google Ad Manager is an advertising management platform that supports many ad exchanges and ad networks (even AdMob, AdSense, AdX, and outside ad networks). It is directly used for Publishers with a large portion of revenue coming from direct transactions.<\/p>\n
AdSense, AdMob, and Ad Manager Publishers all have access to the same unique Authorized Buyers<\/a>.\u00a0Publishers can serve high-quality ads from all 3 platforms.<\/p>\n
This is such a common question seen online coming from mobile game developers. Here’s how they are different from each other:<\/p>\n
In conclusion, Publishers usually prefer Google AdMob rather than Unity Ads for its high competition in earnings, but Unity Ads can be a great start for small and medium mobile game developers to get a hang of the monetization game.<\/p>\n
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Other than Google AdMob, PremiumAds – a premium monetization platform for mobile apps\/games and websites commits to working with the best ad mediations, including:<\/p>\n
AppLovin MAX is one of the toughest competitors of AdMob. The mediation used to be MoPub then was acquired by AppLovin. Being one of the biggest names in the advertising space, many Advertisers come to AppLovin to gain access to a large file of exclusive Publishers for their campaigns.<\/p>\n
The mediator pleases their customer with its cutting-edge predictive algorithms and machine learning to uplift Publishers\u2019 revenue over time.<\/p>\n
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Unity and ironSource have joined forces to bring developers a variety of options and tools for monetizing and mediating networks in mobile games. Not only connects Publishers with up to 26 networks, but Unity LevelPlay mediation also runs dozens of monetization A\/B tests. Unity LevelPlay is praised for its high-quality customer service, premium supply for tier-1 countries, and a variety of high-paid ad formats.<\/p>\n
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Let’s save the best for last. AdMob and its algorithms and calculations may confuse Publishers, not to mention some strict policies and account-suddenly-banned. Hence, as a long-term monetization platform that supports AdMob, we are sharing these tips with you:<\/p>\n
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PremiumAds team hopes this blog post brings you success with AdMob by figuring out notable explanations, comparisons, and tips. At PremiumAds, our demand sources consist not only of Google Demand but also of our high-profile worldwide DSP partners. If you do have any questions regarding AdMob in specific and the Google Ad Ecosystem in general, feel free to reach out, PremiumAds is happy to help!<\/p>\n
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In the next blog posts, let’s cover the topic of:<\/p>\n
Google AdMob is a pivotal element in the Google Ad ecosystem. Whereas AdSense is for website monetization, AdMob is explicitly intended for mobile apps. The platform is one of the most loved ad platforms by mobile app and game developers. To understand why it is so favored in the in-app advertising world, keep reading and […]<\/p>\n","protected":false},"author":2,"featured_media":77434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[158],"tags":[],"class_list":["post-77418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adtech"],"yoast_head":"\n