{"id":77401,"date":"2023-01-05T18:58:09","date_gmt":"2023-01-06T01:58:09","guid":{"rendered":"https:\/\/premiumads.net\/?p=77401"},"modified":"2023-06-12T02:59:47","modified_gmt":"2023-06-12T09:59:47","slug":"best-trends-to-boost-revenue-for-mobile-developers","status":"publish","type":"post","link":"https:\/\/premiumads.net\/blog\/best-trends-to-boost-revenue-for-mobile-developers\/","title":{"rendered":"5 Best Trends to Boost Revenue for Mobile Developers in 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Heading towards 2023 with a wide-opened door of opportunities and a great news that <\/span><i><span style=\"font-weight: 400;\">the world will reach 3.7 billion mobile players this year<\/span><\/i><span style=\"font-weight: 400;\"> according to <a href=\"https:\/\/newzoo.com\/insights\/articles\/games-market-engagement-revenues-trends-2020-2023-gaming-report\">Newzoo<\/a>. So in welcoming a large population, keep reading to see <strong>what mobile game monetization strategies, game categories should developers wheel towards in 2023<\/strong>.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-66039f15623f8\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #282828;color:#282828\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282828;color:#282828\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-66039f15623f8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/premiumads.net\/blog\/best-trends-to-boost-revenue-for-mobile-developers\/#AI-powered_games\" title=\"AI-powered games\">AI-powered games<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/premiumads.net\/blog\/best-trends-to-boost-revenue-for-mobile-developers\/#Hybrid_monetization\" title=\"Hybrid monetization\">Hybrid monetization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/premiumads.net\/blog\/best-trends-to-boost-revenue-for-mobile-developers\/#Casual_Games_and_Hyper-casual_continue_to_rule_with_their_popular_monetization_model\" title=\"Casual Games and Hyper-casual continue to rule with their popular monetization model.\">Casual Games and Hyper-casual continue to rule with their popular monetization model.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/premiumads.net\/blog\/best-trends-to-boost-revenue-for-mobile-developers\/#Cloud_Gaming_and_the_5G_network\" title=\"Cloud Gaming and the 5G network\">Cloud Gaming and the 5G network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/premiumads.net\/blog\/best-trends-to-boost-revenue-for-mobile-developers\/#Key_takeaways\" title=\"Key takeaways:\">Key takeaways:<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"AI-powered_games\"><\/span><b>AI-powered games<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0 Artificial intelligence &#8211; AI can do more and more work for people nowadays, from creating images, writing stories, to becoming a character in video games. AI-powered characters are usually more popular in interactive games, the most well-known one must be Artie\u2019s Adventure by Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 AI can be an online friend to players as they are always available and can simulate a real person. AI in games can also analyze player behavior to give hints like in The Walking Dead game by Telltale Games. <\/span>They can even go further by generating more game content from their analysis.<span style=\"font-weight: 400;\"> It makes the game more exciting since it self-adjusts with AI reacting to the players\u2019 skills, rather than having players choose difficulty levels themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 AI can go beyond the above tasks for developers like coming up with game ideas, designs, and even simple coding. Developers will need different AIs for different steps. A programmer can ask an AI to write a story to initiate game ideas, another AI will create character designs based on basic descriptions, and lastly, AIs to receive suggestions to finish coding lines. After those basic steps, Voila! A game is born.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 Well, sounds simple but not really. <\/span>It sure needs more than just the basics behind the scenes<span style=\"font-weight: 400;\">. <\/span>But undoubtedly, creating a game will be less labor intensive with AI assistance, as long as developers find the right one to work with.<span style=\"font-weight: 400;\">\u00a02023 with the innovation of technology, we can all expect more AI-powered games to come.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hybrid_monetization\"><\/span><b>Hybrid monetization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0 The report has said: \u201c<\/span><i><span style=\"font-weight: 400;\">82% of mobile gamers say they are more into free mobile games that include ads than paid games with no ads<\/span><\/i><span style=\"font-weight: 400;\">.\u201d- <a href=\"https:\/\/www.insiderintelligence.com\/content\/mobile-gamers-more-receptive-to-ads\">eMarketer<\/a> while according to<\/span>\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/06\/11\/mobile-games-now-account-for-33-of-installs-10-of-time-and-74-of-consumer-spend\/\">TechCrunch<\/a>, \u201c<i>In-app purchases account for 95% of all user spend<\/i>\u201d, so why don\u2019t we get the best of both worlds? Combining the two app monetization models seems to be a smart choice.<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 The reason why we should mix two different mobile game monetization models is basically to have a backup plan. When the world is pretty much entering another recession, people would decline to spend money on <\/span>Entertainment-classified <span style=\"font-weight: 400;\">activities. <\/span>So other than iAP or Subscriptions, in-App advertising would be the best monetization strategy to encourage users \u201cpay but not actually pay\u201d for their experience. It also stabilize developers\u2019 stream of revenue, especially for free-to-play games.<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0When implementing ads, make sure to not overdo it, go for the non-intrusive ad formats to ensure player experience. Rewarded Videos are the King of in-App advertising as <\/span><i><span style=\"font-weight: 400;\">74% of mobile gamers in the United States would watch a video advertisement if they got in-app content in return.<\/span><\/i><span style=\"font-weight: 400;\"> (eMarketer), then the second is Native Ads since they are naturally blended and drive less churn and higher retention. Make sure to consider the two ad formats alongside with the common Banner ads and Playable ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Casual_Games_and_Hyper-casual_continue_to_rule_with_their_popular_monetization_model\"><\/span><b>Casual Games and Hyper-casual continue to rule with their popular monetization model.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0 Casual games have been soaring over the last few years, as well as one of its subgenres &#8211; Hyper Casual. <\/span>These game categories are hard to be dethroned in 2023 for their straightforward gameplay and short sessions.<\/p>\n<p>For its popular mobile game monetization mode, there are two main reasons why in-App advertising suits best for this game genre:<\/p>\n<p>First, Casual game gamers are the least likely to make in-App purchases. This is because of the entertaining and relaxed characteristics of this genre.<\/p>\n<p>Second, VentureBeat reports that hyper-casual game gamers watch two times more ads than players of other mobile game genres. This fact is encouraging developers to design more of it to utilize the trend to the max.<\/p>\n<p>However, developers should focus on slightly longer ads instead of too many short ads in a short amount of time to avoid being too aggressive to users. It would be even better if they receive rewards as in-game assets after viewing an ad.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cloud_Gaming_and_the_5G_network\"><\/span><b>Cloud Gaming and the 5G network<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0 Cloud Gaming is a cloud service that allows users to play games on whichever device they have on hand: mobile, PC, or game console,.. Players don&#8217;t need to download the game, as long as the game is supported by a cloud gaming platform. Basically, it lets users play games with their on-hand devices by live-streaming the smoothly-run games from a connected Virtual machine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 2022 made people excited about cloud gaming platforms&#8217; potential. Then again, it did not really make the boom since the slow-speed internet connection. <\/span>Cloud Gaming requires at least 50 mbps to play AAA games, which is the average speed of 5G. <span style=\"font-weight: 400;\">As the high-speed 5G network rolls out with higher innovative device releases in 2023, Cloud Gaming will approach more active users, which enable Cloud Gaming for the masses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 Developers need to sign with Cloud Gaming platforms to get their games to cloud gaming since publishing on their own is costly. <\/span>Despite getting a high turnover, game creators will be tied to\u00a0 those platforms because of the aggregated demand and supply.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaways\"><\/span><b>Key takeaways:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>AIs are welcomed by more and more developers since it is such a powerful assisting tool. This year, we expect more AI-powered games to come.<\/li>\n<li><span style=\"font-weight: 400;\">Advertising is the best-suited monetization strategy for many categories of mobile games and apps. It creates a stable revenue stream while users decline to spend money on subscriptions and purchases in times of inflation. However, by combining 2-3 monetization models, game makers can have a much more guaranteed income than just one.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Market experts expect Casual and its subgenre &#8211; Hyper-casual games to remain on the throne <\/span><\/span>and they are the best choice for IAA.<\/li>\n<li>There&#8217;s also the rise of cloud gaming platforms that enables AAA games to reach more active users thanks to 5G.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Heading towards 2023 with a wide-opened door of opportunities and a great news that the world will reach 3.7 billion mobile players this year according to Newzoo. So in welcoming a large population, keep reading to see what mobile game monetization strategies, game categories should developers wheel towards in 2023. AI-powered games \u00a0 Artificial intelligence [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":77403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[157],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Mobile Game Monetization Trends in 2023<\/title>\n<meta name=\"description\" content=\"Looking for ways to boost your revenue up in 2023? 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