{"id":77296,"date":"2023-01-05T03:05:06","date_gmt":"2023-01-05T10:05:06","guid":{"rendered":"https:\/\/premiumads.net\/?p=77296"},"modified":"2023-06-12T03:00:13","modified_gmt":"2023-06-12T10:00:13","slug":"programmatic-advertising-glossary","status":"publish","type":"post","link":"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/","title":{"rendered":"The Ultimate Programmatic Advertising Glossary For Anyone"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">New into Programmatic Advertising? In at the deep end? You are jumping into a space where the technical terms may get puzzling for everyone at first. Therefore, if you want to make the most out of Programmatic Buying as it is such a powerful tool for every digital marketer, make sure you bookmark this and save this blog post; you would be surprised to see how it would do you a lot in the future.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-675aecfb1a2b2\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #282828;color:#282828\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282828;color:#282828\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-675aecfb1a2b2\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#What_is_Programmatic_Advertising\" title=\"What is Programmatic Advertising?\">What is Programmatic Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Programmatic_Ads_Terms\" title=\"Programmatic Ads Terms\">Programmatic Ads Terms<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_InventoryAd_Space\" title=\"Ad Inventory\/Ad Space\">Ad Inventory\/Ad Space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Unit\" title=\"Ad Unit\">Ad Unit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Exchange\" title=\"Ad Exchange\">Ad Exchange<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Network\" title=\"Ad Network\">Ad Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Mediation\" title=\"Ad Mediation\">Ad Mediation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Server\" title=\"Ad Server\">Ad Server<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Impressions\" title=\"Ad Impressions\">Ad Impressions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Tags\" title=\"Ad Tags\">Ad Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Demand_Side_Platform\" title=\"Demand Side Platform\">Demand Side Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Supply_Side_Platform\" title=\"Supply Side Platform\">Supply Side Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#CPM_and_eCPM\" title=\"CPM and eCPM\">CPM and eCPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Fill-rate\" title=\"Fill-rate\">Fill-rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Ops\" title=\"Ad Ops\">Ad Ops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Publishers\" title=\"Publishers\">Publishers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Advertisers\" title=\"Advertisers\">Advertisers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Net\" title=\"Net\">Net<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Revenue_Share\" title=\"Revenue Share\">Revenue Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Passback\" title=\"Passback\">Passback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Data_Management_Platform\" title=\"Data Management Platform\">Data Management Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Real-time_bidding\" title=\"Real-time bidding\">Real-time bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Header_Bidding\" title=\"Header Bidding\">Header Bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Floor_price\" title=\"Floor price\">Floor price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Format\" title=\"Ad Format\">Ad Format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#SDK\" title=\"SDK\">SDK<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Adstxt\" title=\"Ads.txt\">Ads.txt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Direct_and_Reseller\" title=\"Direct and Reseller\">Direct and Reseller<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Quality_-_Categories_Domains_Blocking\" title=\"Ad Quality &#8211; Categories &amp; Domains Blocking\">Ad Quality &#8211; Categories &amp; Domains Blocking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/premiumads.net\/blog\/programmatic-advertising-glossary\/#Ad_Viewability\" title=\"Ad Viewability\">Ad Viewability<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Programmatic_Advertising\"><\/span><span style=\"font-weight: 400;\">What is Programmatic Advertising?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Programmatic Advertising<\/b><span style=\"font-weight: 400;\"> is an automatic process of buying and selling ad spaces on the internet, including desktop, mobile websites, and mobile applications. The process is based on a bidding system to decide which adverts from whom will get to serve on the ad spaces (ad inventory).<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Programmatic_Ads_Terms\"><\/span><span style=\"font-weight: 400;\">Programmatic Ads Terms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"Ad_InventoryAd_Space\"><\/span><b>Ad Inventory\/Ad Space<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Web designers usually leave some space for adverts to display when designing a website or an application to monetize it. Ad inventory or ad spaces, sold or rented to advertisers to have ad content delivered and reach their targeted viewers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Unit\"><\/span><b>Ad Unit<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In an ad space, there are usually many ad units according to each different price set by the publisher\/agency.\u00a0 Each ad unit also serves a specific range of ad types and ad sizes. An ad unit contains the ad code used to call ads from the ad server and serve it to users.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Exchange\"><\/span><b>Ad Exchange<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">An ad exchange is a digital marketplace that includes three main subjects: the buyer &#8211; seller, and a real-time bidding system. On an ad exchange, the seller can set the floor price, see clearly how their inventory is being sold and the buyer can distribute their content to their desired inventory. All operation processes are automatic and programmatic on an ad exchange.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Network\"><\/span><b>Ad Network<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">An ad network offers its network and technology to its clients. Advertisers and publishers are connected through this intermediary to buy and sell ad impressions. The platform matches the aggregated inventory with advertisers\u2019 requests and targets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Mediation\"><\/span><b>Ad Mediation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ad mediation uses of technology to maximize the ad monetization of publishers by increasing their fill rates and eCPM rates. To do so, ad mediation platforms provide publishers with access to multiple ad networks. Correspondingly, advertisers from various networks then bid for the available inventory and the meditation platform selects the one that provides the highest ROI.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Server\"><\/span><b>Ad Server<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">An ad server stores display ads, serving the ad creative to the ad unit after the ad request is made. There are two types of ad servers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First-party ad server: used by publishers to decide on which ads to show to the target audience and collect, store, and report data.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Third-party ad server: used by advertisers to manage their campaigns, identify, and collect data from the platforms they use.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Impressions\"><\/span><b>Ad Impressions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ad impressions count the number of times a web page visitor\/ app user views an ad.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Tags\"><\/span><b>Ad Tags<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">An ad tag is a piece of code (HTML or JavaScript) that is placed on the publisher&#8217;s website to display ads. These tags contain the details of the size, format, and other requirements of the ad unit.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publishers place an ad tag to make their inventory available for sale.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertisers use these ad tags to send creatives for available impressions.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Demand_Side_Platform\"><\/span><b>Demand Side Platform<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">DSP is a platform that aggregates a bulk of advertisers, purchasing ad impressions on their behalf. A DSP programmatically optimizes advertisers\u2019 campaigns on multiple ad networks and ad exchanges while saving their budget.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Supply_Side_Platform\"><\/span><b>Supply Side Platform<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">SSP allows publishers to manage all their available ad inventory on other ad networks and ad exchanges within one platform. SSP brings publishers higher revenue and helps them fill their inventory.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CPM_and_eCPM\"><\/span><b>CPM and eCPM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><strong>CPM<\/strong> stands for cost-per-thousand impressions, or \u201cCost Per Mille\u201d. It\u2019s a fixed price advertisers bid or pay for each 1000 ad impressions.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">CPM = (Total cost of ad campaign \/ Number of ad impressions) x 1000<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>eCPM<\/strong> stands for effective cost-per-thousand impressions, or \u201ceffective Cost Per Mille\u201d. eCPM shows how much ad revenue the publisher has generated on average from 1000 ad impressions.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">eCPM = (Total ad revenue \/ Total ad impressions) x 1000<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Fill-rate\"><\/span><b>Fill-rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Fill rate is the percentage number of ads served divided by the total number of ad requests that the server makes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Ops\"><\/span><b>Ad Ops<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ad optimization means using data to create and make subsequent changes to a digital ad campaign to improve performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Publishers\"><\/span><b>Publishers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Publishers are the owners of ad space (ad inventory) on desktop websites, mobile sites, and mobile applications.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Advertisers\"><\/span><b>Advertisers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Advertisers purchase ad spaces from Publishers to deliver their message to the targeted audience group (to promote or market their brands or products).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Net\"><\/span><b>Net<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Net is the number of days that the publisher will receive their payments after they get their revenue report. Net terms may vary, some common terms would be Net 5, 15, and 30,; less common is Net 0 and 90.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if a publisher gets their report on revenue on November 1, Net 30 means they will receive the payments on December 1.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Revenue_Share\"><\/span><b>Revenue Share<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When a publisher works with an ad network, revenue share is a working method that both parties will share their revenue in a negotiated percentage. Normally, the revenue share ratio will be 60-40, 70-30, 80-20, 85-15, and 90-10 with the larger portion going to the publishers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Passback\"><\/span><b>Passback<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Passback is a model <\/span>in programmatic advertising <span style=\"font-weight: 400;\">that when a primary DSP\/ad network cannot buy all the ad impressions they asked to buy from publishers since the bidding price does not meet the set price, the remnant impressions won\u2019t go to waste as the DSP\/ad network will pass them back to other buyers. This model allows publishers to monetize every impression, and greatly reduces the chance of serving blank ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Data_Management_Platform\"><\/span><b>Data Management Platform<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A DMP serves as a data storage, management, and analysis platform for digital advertising campaigns. DMPs use third-party cookies to collect user data and build customer profiles, then categorize them into groups, the ad server will use that data to serve and distribute the ads to viewers who match with the ad campaign targets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Real-time_bidding\"><\/span><b>Real-time bidding<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">RTB i<\/span>s the real-time process of buying and selling an ad inventory on a per-impression or view <span style=\"font-weight: 400;\">via instantaneous programmatic auction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Header_Bidding\"><\/span><b>Header Bidding<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In Programmatic advertising, <span style=\"font-weight: 400;\">Header bidding is an advertising technique in which publishers\u2019 inventory is up for bidding on multiple advertising exchanges in real-time and the highest bidder of an ad impression will get their creatives &amp; content displayed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Floor_price\"><\/span><b>Floor price<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The floor price is the minimum or lowest amount a publisher is willing to sell their ad inventory for.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Format\"><\/span><b>Ad Format<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ad format shows how your ads appearing in sizes or types on a website\/app. There are several ad formats to choose from, and each ad format specializes in showing different ad types.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"SDK\"><\/span><b>SDK<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">An Advertisement Software Development Kit (SDK) is a piece of code that will help the publisher\u2019s app connect with third-party services and technologies. With an SDK, publishers can connect to multiple ad networks to run in-app advertisements. The SDK will make managing multiple ad networks easy and use the app data to show the right advert to the right user.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Adstxt\"><\/span><b>Ads.txt<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ads.txt stands for authorized digital sellers. It\u2019s a text file that publishers record who are authorized to sell inventory on the website. The file allows online buyers to check the validity of the sellers from whom they buy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Direct_and_Reseller\"><\/span><b>Direct and Reseller<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These terms illustrate the relationship between the publisher and its buyers, they usually appear in an ads.txt file.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Direct &#8211; the publisher works directly with the AdTech vendor to sell its inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reseller &#8211; the publisher has authorized another company (an ad network or digital advertising agency) to sell its inventory on its behalf.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Quality_-_Categories_Domains_Blocking\"><\/span><b>Ad Quality &#8211; Categories &amp; Domains Blocking<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ad quality is a measurement of the user experience when they view the ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It depends on several factors, such as the ad&#8217;s relevance to the viewers, the clickthrough rate (CTR), and visitor experience on the landing page<\/span><b>.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is a c<\/span>ommon features in programmatic advertising that will automatically modify the ad content appear on the ad inventory.<\/p>\n<p><span style=\"font-weight: 400;\">Categories Blocking to focus the ad content on the website audience\u2019s interests; Domains blocking to minimize the probability of low-quality ad content or competitor\u2019s content shown on one\u2019s website\/application. <\/span>Publishers use either or both feature to increase their ad quality score.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Viewability\"><\/span><b>Ad Viewability<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Viewability is a metric that tracks the number of impressions or views earned in programmatic media buying. To be considered as \u201cviewed\u201d, the screen must show at least 50% of the ad creative for more than one second, this rule is abided by the IAB Standard (Internet Advertising Bureau).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New into Programmatic Advertising? In at the deep end? You are jumping into a space where the technical terms may get puzzling for everyone at first. Therefore, if you want to make the most out of Programmatic Buying as it is such a powerful tool for every digital marketer, make sure you bookmark this and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":77299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[158],"tags":[],"class_list":["post-77296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adtech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Programmatic Advertising Glossary For Anyone<\/title>\n<meta name=\"description\" content=\"The ultimate glossary you need to look for technical terms in Programmatic Advertising. 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